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M&M's World opens in Times Square

by Nicole Weston, Posted Dec 9th 2006 @ 9:02AM

In Times Square one of the most noticeable landmarks is the Hershey's company store, where you can pick up chocolates, chocolate-themed toys and more chocolates. But Hershey's is about to have some competition because Mars, Inc. has opened its own store just across the street. The rival chocolate company's store, M&M's World, is 25,000 sq. ft., larger than the existing Hershey's store, and has a huge selection of M&Ms-themed stuff. In addition to the world's largest display of M&Ms candies, the store features a 21-foot Miss Green M&M dressed up as Lady Liberty and a M&M's(R) color mood analyzer, which should clear up any of those middles school rumors about the differences between red, yellow and green M&Ms.

This is actually the third M&M's World store, as one opened in Las Vegas in 1997 and another in Orlando just about one year ago. A spokesman said that they didn't intend to be across from the Hershey's store, although it's pretty clear that they weren't worried about the competition. He said, "We wanted to be in New York, we wanted to be in Times Square, and then we wanted to be in the best location we could find. Coincidentally, that happened to be across the street from another chocolate brand."

Source

Filed Under: Business, Stores & Shopping, Ingredients
Tags: candies, candy, chocolate, east coast, mars, mms, new york, store, stores-and-shopping, times squate

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Reader comments (Page 1 of 1)

12-10-2006 @7:47AM Jon said... I saw that M&M is offering personalized M&Ms. Great concept, but the minimum puchase is about $50.00.

http://www.mymms.com/customprint/index.asp

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12-12-2006 @8:30PM Mark said... I just love M&M's. Probably too much for my own good! (LOL). Thanks for posting this news article. Will look for the store when I visit Times Square.

My friend on EBay is selling a cute M&M set of dolls for those interested:
http://myworld.ebay.com/kirasdad/
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