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Food Business Review Online had an interesting piece on 10 trends to watch for in 2007. I was glad to read that healthful food for kids and local sourcing of ingredients made the list. On a separate note, I was especially happy to learn that nutraceutical beer is in the offing. Here's the full list:
- Calorie burning beverages: Look for more products like Celsius and Enviga that purport to help shed pounds without exercise.
- Satiety-enhancing foods and drinks: Products that increase the feeling of fullness are just starting to hit the market. Among them is LightFull Satiety Smoothie, which is high in fiber and protein, but has only 70 calories per serving.
- Portable packaging: Tylenol Go Tabs aren't the only thing designed to be used anytime and anywhere. Witness Frito-Lay's new Doritos Action Cups with their crush-proof packaging.
- Local sourcing: I agree with FBR on the continued appeal of farmers' markets. But they lose me when they start talking about putting carbon ratings on packages to express the amount of food miles.
- Healthful foods for kids: Schools are waking up to junk food and big players like McDonald's and Coca-Cola have started to limit their ads to kids.
- Antioxidants: Chocolate was probably the first food to reap the benefit of the public's awareness of antioxidants. Look for green tea and such superfoods as acai and goji berries to join the party.
- Immunity boosting foods and drinks: Expect more along the lines of Dannon's DanActive, a yogurt that contains bacteria that is supposed to increase immunity in humans.
- Single-serve packaging: Green Giant Just for One! Frozen Vegetables may soon have company at the supermarket. Research shows that the average number of people per household has decreased to barely more than two in most developed countries.
- Smart products and labels: FBR sees packaging that indicates freshness and serving temperature in the offing.
- Nutraceutical beers: Who says beer isn't health food? FBR sees more brews like Stampede Light, a B-vitamin enhanced beer, in the pipeline.
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12-08-2006 @4:40PM Linz said... Seriously people...it's not in our genes to be fat. Honestly, it's no fault but your own and just shows how damn lazy the american public is. You could take twenty minutes out of your potato chip popping lives to actually read an article about nutrition. Processed foods, sodas, sweets...all the unnecessary sugars, sodium and carbs you ignorant people are feeding your children is disgusting. Healthy options have ALWAYS been around, people are just too lazy to cook for themselves, let alone exercise and too ignorant to understand what one can of soda a day can do to your body. Get on a treadmill you fat bastards, you're taking gluttony to a whole nother level.
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12-08-2006 @1:39PM Angela Pitt said... I'm happy to see chocolate on the list.
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12-08-2006 @1:06PM cm said... Sara and Ashley, Thanks you for your time and your comments. Happy Holidays.
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1-05-2009 @4:44PM John said... People will do what they want to do, there is no way you can make anyone change. People take the path of least resistance and they will do what is easier, in most cases. It is all about choices and the only thing you can do is make "the better path" into "an easier choice." Society definitely needs natural alternatives. Hippocrates said, "Let food be thy medicine and medicine be thy food" and when it comes to antioxidants, acai and goji berries are good, althought I'm surprised they didn't mention a great tasting, all natural, super antioxidant like XanGo Juice, which is fast becoming a common household name. As for the party mix, clearly it takes two to tango but it takes three to XanGo! Additionally for trends, XanGo was mentioned as one of the top trends to watch in 2006, so don't miss out on this one because you cannot stop an idea whos time has come!
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12-09-2006 @7:11AM Arleen said... My husband and I are both moderately overweight. We have tried the low carb diets, which worked as far as weight loss, as well as having more energy. The problem is that it is expensive to stay on such a diet. Unfortunately, when your income is severly limited, the packaged, starchy, and unhealthy food is just plain cheaper. Still working on it.
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12-09-2006 @7:10AM JD said... Just eat whole, organic vegetables and fruits, and meats not processed with growth hormones, and get a moderate amount of exercise, and forget these new "fads" that the food industry is pushing on the public.
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12-09-2006 @7:09AM Kelly A said... I just saw a study this past saturday morning that showed how companies target kids with cartoon people. They went a 1st grade class. In the first segment they had cupcakes with a flag and spiderman, all this kids wanted spider man because they said (without having tasted either) it would be the better one. T
Then a plain cup cake and banana with sponge bob stickers on it the kids wanted the banana.
The last piece was a cupcake or a rock with spiderman on it. The kids wanted to eat the rock for breakfast. Just because it had a cartoon face on it. Its hard to steer kids in the right direction if all the poorest foods look like their fav power ranger.
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12-09-2006 @7:08AM B.Lynn said... I grew up when soda was a real treat and my parents would dole out thimble size cola to all of us. Today, I see ppl drinking 48oz soda like it's water. It's disgusting. Food was something you needed, not wanted. Advertising has made us "consumers" it's part of our culture. It's as if American's don't eat simply because we hunger, it's because we are told to eat, so like sheep (manipulated by the wealthy corp manufacturers) we eat, eat, eat==and then told we are fat, fat, fat, so then we are manipulated by the diet industry. It's up to each individual to make smart choices.
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12-09-2006 @7:07AM Phillip said... To person who asked for Moms' advice-
I'm a Dad who has a daughter, now 16, who lived with her Mom for 9 years and ate mostly fast food and from boxes. Now she won't eat what my wife and I eat -- everything fresh, lots of salads, fish and specialty meats. We have gotten her to eat fish once in a while. We're not any kind of Nazis, just Baby boomers who cater to their children. A firmer hand these days is so unacceptable in today's PC society that I'm afraid she'll go back to her depressed & permissive mother if I try to protect her health. Mind you, she's a good kid and a joy, moodiness and all. I'll take moodiness & rebellion over not having her any day of the week.
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12-08-2006 @6:08PM cm said... Linz,
Group us all together, stereotype everyone, and then maybe you should think about attending anger management classes, and tolerating diversities among people. We sure are lucky we live in a Country where freedom of speech is allowed. Are you always so hostile in making a comment?
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12-21-2006 @11:48PM John Meacham said... I am a 73 year old male. I agree that it is mental attitude, informed decidions and determind effort to behave the way we believe is correct to reach the goals we set. It is important realize that the food industry capitalizes on trends. If diet food or healthy food is the market, the industry will promote foods for that market. Not all that is marketed to meet the demands is acually healthy. We need research information on these products to make sure they do what they are proported to do and do not cause un expected health problems we are unaware of. For example, frozen yogurt is full of artificial flavoring and artificial sweetners that are not good food.
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