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FBR's 10 trends to watch in 2007

Food Business Review Online had an interesting piece on 10 trends to watch for in 2007. I was glad to read that healthful food for kids and local sourcing of ingredients made the list. On a separate note, I was especially happy to learn that nutraceutical beer is in the offing.

Here's the full list:
  • Calorie burning beverages: Look for more products like Celsius and Enviga that purport to help shed pounds without exercise.
  • Satiety-enhancing foods and drinks: Products that increase the feeling of fullness are just starting to hit the market. Among them is LightFull Satiety Smoothie, which is high in fiber and protein, but has only 70 calories per serving.
  • Portable packaging: Tylenol Go Tabs aren't the only thing designed to be used anytime and anywhere. Witness Frito-Lay's new Doritos Action Cups with their crush-proof packaging.
  • Local sourcing: I agree with FBR on the continued appeal of farmers' markets. But they lose me when they start talking about putting carbon ratings on packages to express the amount of food miles.
  • Healthful foods for kids: Schools are waking up to junk food and big players like McDonald's and Coca-Cola have started to limit their ads to kids.
  • Antioxidants: Chocolate was probably the first food to reap the benefit of the public's awareness of antioxidants. Look for green tea and such superfoods as acai and goji berries to join the party.
  • Immunity boosting foods and drinks: Expect more along the lines of Dannon's DanActive, a yogurt that contains bacteria that is supposed to increase immunity in humans.
  • Single-serve packaging: Green Giant Just for One! Frozen Vegetables may soon have company at the supermarket. Research shows that the average number of people per household has decreased to barely more than two in most developed countries.
  • Smart products and labels: FBR sees packaging that indicates freshness and serving temperature in the offing.
  • Nutraceutical beers: Who says beer isn't health food? FBR sees more brews like Stampede Light, a B-vitamin enhanced beer, in the pipeline.

Source

Filed Under: Trends, Lists
Tags: america, Celsius, Coca-Cola, DanActive, Enviga, Food Business Review Online, food miles, FoodBusinessReviewOnline, FoodMiles, LightFull Satiety Smoothie, LightfullSatietySmoothie, nutraceuticals, satiety, Stampede Light, StampedeLight

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Reader comments (Page 1 of 2)

LADYGC419

12-07-2006 @2:12AM LADYGC419 said... I think those are great ideas, the music industry is going to be big, too
Reply

Jenny

12-08-2006 @6:54AM Jenny said... I know everybody has there own opinion, so I guess I will share mine here. I think these are really great ideas that you have here. Kids now days drink sodas like they were milk. That is one thing, (But there are plenty more),that has helped made our kids to be over weight in todays society. I know...I am at fault myself for letting my kid drink sodas when he was little. Well, my kid is 20 now and he is very much overweight. I wish I could do it over and have these healthy drinks, foods, etc, for my kid. Oh well...I sure hope other parents feed there kids a more healthy diet than what my kid has. Even today...he dosen't eat healthy at all. I would love to do it over & have these for him back then.
Keep up the good work everybody. Lets help our kids & Grandchildren to be healthier Americans.
Reply

Di

12-08-2006 @7:48AM Di said... This is to Jenny,
It's not to late hon. Have a serious conversation with your son, tell him NO PUNCHES PULLED, that you love him and fear for his life, and the life of your future grand children, as children tend to eat what parents do or give them. Children are also more likely to eat foods they help prepare, yes i know he is 20n and not a young child but, give it a try, ask him to go shopping with you , have him pick out the fresh produce etc. and prepare it together. Again NO HOLDS BARRED convo on how much you love him and fear for his life.. physically and emotionally . good luck!
Di
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mom of 3

12-08-2006 @7:51AM mom of 3 said... It's not just the diet ... so many of today's kids are couch potatoes. We need to get them off of the couch and out burning all of the calories they are eating!! Then and only then will we see a decrease in the obseity in children and America
Reply

BARBARA

12-08-2006 @9:12AM BARBARA said... BEING OVERWEIGHT MYSELF..I FEEL FOR ALL OTHERS WHO
SUFFER WITH THIS TOO...PLEASE FOOD MANUFACTURERS,
DO SOMETHING TO BRING US FOODS AND DRINKS THAT ARE
TRULY SAFE.
Reply

Jenny

12-08-2006 @9:46AM Jenny said... Hi Di...Sweetie, I have tried that time & time again. If it's not something he likes...He just will NOT eat. Period. Strait up. Then when he goes out with his friends...It's all over. He will get his McDonalds or whatever he has in mind. But Di, I really and honestly appreciate the advise. Thank you so very kindly.

Hi Barbara, I THINK they are begining to take the hint. At least I hope so hon. There are a LOT of really great tasing foods out there that didn't use to be there. Take for instance my Grandmother. Bless her heart. All she had was "Sweet & Low and Tab" to drink. Have you tried any of the diet ice cream, drinks & the CANDY's??? They have some fantastic candy and Ice Creams out now. Most of the time...my hubby can't tell the difference. LOL And this is the type of guy thatwill not TOUCH something if it says any of this. "Diet, Low Fat, Low Calorie, Sugar Free, No Sugar, etc." Well, you get the picture.
Reply

beluga

12-08-2006 @9:48AM beluga said... This is to Barbara... safe food and drink from manufacturers? They are there to sell product. Buy not, produce not. How about water, fruits, vegetables, and some other basics like breads, meats, dairy products. The issue is not the manufacturer, its the consumer. Food does not just jump into a grocery cart.
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Kay

12-08-2006 @10:04AM Kay said... I try to eat healthy even the Glucerna for diaabetic's
then I looked at the ingredients and find SO much sodium 210mg,375mg potassium, packaged food even fresh meat Is loaded with sodium.Try reading the labels I think they are trying to kill us.
Reply

Becky

12-08-2006 @11:06AM Becky said... It's time to stop blaming the food industry for being FAT. We all need to use common sense. We have always known sugar and processed foods are bad for you, fruits, veggies, lean meat and whole grains are good. Exercise is necessary and water is the drink of choice, not soda. Yes, food labels and food manufacturers can add to the problem, but in the end we are responsible for our own health. So you are already overweight, what are doing to correct it? You should be eating better and exercising more...or are you waiting for better food or a "magic bullet" cure-all...from the same companies that you blame for your situation in the first place.

We live in a world of overabundance...people the world over are starving and we are complaining because we have too much and we can't control ourselves or do the right thing and curb our gluttony.

In the end, regardless of our upbringing or enviroment, we all have to make the choice to take control and eat what is good for us, not merely what will indulge our whims. The food manufacturers may push their products but there is TONS of news on how bad certain things are for you. I really think there is no excuse anymore...
Reply

Emma

12-08-2006 @11:12AM Emma said... Becky. (The last girl who posted.) Thank you so much for saying the things you said in your post. I agree with everything you said. It makes total sense, there are no more excuses.
Reply

Julie Himoff

12-08-2006 @5:22PM Julie Himoff said... Congratulations to Beluga and Becky for speakng out! I am constantly amazed out the people who don't take accountability for their own mismanagement of their health and diets and want to place the blame on food manufacturers and food service establishments. Our legal system did not help when it awarded a sizable judgement to someone who was burnt by hot coffee. Unbelievable! We live in the most wonderful country in the world but what a mess we've become! It's frightening!
Reply

mj

12-08-2006 @11:45AM mj said... First, I agree that we need to stop blaming the food companies. No one makes me eat. People have been fat for centuries.

About farmer's markets; around here they are a joke. People get all the produce from warehouses and set up stands. Where I grew up, they were actual farmers with stuff. A huge difference in quality. Yet people here flock to these 'markets,' and brag about their great stuff. I'll stick to my backyard garden.
Reply

Odette

12-08-2006 @11:31AM Odette said... I am 70 years old, I go to the gym every day, and I work out hard!!! I eat 3 meals a day, and have a fruit for a snack in between only if I feel hungry.
I drink water, and eat NO JUNK food...
My body is the same size it was when I was 13 years old... I could care less what manufacturers put in their junk food, I simply don't buy it.
I take control of my life and my body, it is upmost important to me, BINGO... Mind body connection is not a choice... If I can do it, you can too...
Odette
Reply

BRIAN

12-08-2006 @1:27PM BRIAN said... THERE ARE TWO TO BLAM, THE PARENTS AND THE FOOD INDUSTRY. YOUR CHILDREN WOULD NOT BE FAT IF YOU EDUCATED YOURSELF ON HEALTHY EATTING. THE FOOD INDUSTRY IS HERE TO MAKE MONEY ON US AND YOUR CHILDREN, WE ARE HERE TO MAKE SURE OUR CHILDREN ARE HEALTHY. WHY DO YOU HAVE TO GIVE YOUR CHILD THAT SUGAR COATED CEREAL,(BECAUSE THEY WANT IT) NOT BECAUSE IT IS MARKETED TO KIDS SO THEY CAN TELL YOU THEN WANT IT. THINK ABOUT IT KIDS RULE ALOT OF MARKETS, THE FOOD INDUSTRY IS ONE OF THEM.
Reply

Margie

12-08-2006 @11:56AM Margie said... If you really want to lose weight, watch a program on Africa where thousands of people are starving and have meagers amount to eat...or how about war torn Iraq...watch a program on that desperate country and see all the people without food, water, shelter. I have never seen anyone overweight in these two countries -- or for that matter -- China or Japan. Read, study, garden (one of the best things to do is grow your own vegetables). Far as I'm concerned, we are fat, lazy, spoiled people who never experienced real hardships. My parents had -- went through the Depression -- they taught us to be independent and not rely on the government, or for that matter, big food companies that are only in for profits, not your health. Take control of yourself. Get off your dead butts.
Reply

gail

12-08-2006 @12:04PM gail said... yes, we need to have some blame on the food companies, everything is generated by greed, the good 'old mighty dollar. With todays technology it
can be healthier !!
Reply

cm

12-08-2006 @12:20PM cm said... I don't usually add my comments but this time I just couldn't resist. I eat healthy and exercise 3 times a week, and I raised my children to eat fresh fruit, vegies, milk daily, etc. They never had sodas, candy was a rare and special occasion treat. Both my children are adults and just several days ago we were having a discussion, and my son admitted that he used to "sneak" and put honey on his non-sugared breakfast cereal, like raisin brand, shredded wheat because I would not purchase sugary cereals. I always tried to serve my family healthy meals, and yes for years, even now, I grow some of my own vegetables and herbs, and citrus. My problem is that now that my son is a grown man I cannot make food choices for him. He is over weight, has high blood pressure, and eats a terrible diet. I worry about him so much, and we have these discussions often. Once your child is an adult they make their own decisions, regardless of what Mom says. I feel I tried my best and set an excellant example but it is still an issue I deal with daily. Any ideas from other Moms?
Reply

DD

12-08-2006 @12:45PM DD said... I sure would like to see bread in smaller portion packaging so it doesn't go bad. Half loaves would be great!
Reply

Sara

12-08-2006 @12:46PM Sara said... CM,
My mom was just like you when i was growing up. No soda, very limited candy on holidays and limited chips and salty snacks. I was healthy and in shape... until i moved out and began making my own poor (but quick and easy) food choices. Until i went away to college i had perfect teeth not one cavity. And was in great shape then the freshmen 15 hit soda replaced water and sugarfree home brewed iced tea. I can't say how much i regret not listening to her more. The last year on a strict diet without pills/shakes or surgery to retrain my body and mind to they way i was raised has been hard, but i feel better (look better) no longer get winded walking a few blocks or running up the stairs. I'm still tempted at resturants and I miss McDonalds fries, but i'd rather when people see me and my husband they not wonder why he's with a cow like me then have a second helping of pie at dinner. Even if he is happy whatever size i happen to be. Losing weight is something you have to do for yourself its the only way to stick to it.
Reply

ashley

12-08-2006 @12:49PM ashley said... My parents were food Nazis. My dad was a competitive body builder. My mom did not buy anything except healthy food.

As soon as I was able I hit McDonald's and the convenience stores. I was also a competitive athlete.

The solution here is moderation. I LOVE junk food - but it doesn't make me feel very good. Obviously garbage in garbage out...


Reply

31 Comments / 2 Pages

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