Food Business Review Online had an interesting piece on 10 trends to watch for in 2007. I was glad to read that healthful food for kids and local sourcing of ingredients made the list. On a separate note, I was especially happy to learn that nutraceutical beer is in the offing. Here's the full list:
- Calorie burning beverages: Look for more products like Celsius and Enviga that purport to help shed pounds without exercise.
- Satiety-enhancing foods and drinks: Products that increase the feeling of fullness are just starting to hit the market. Among them is LightFull Satiety Smoothie, which is high in fiber and protein, but has only 70 calories per serving.
- Portable packaging: Tylenol Go Tabs aren't the only thing designed to be used anytime and anywhere. Witness Frito-Lay's new Doritos Action Cups with their crush-proof packaging.
- Local sourcing: I agree with FBR on the continued appeal of farmers' markets. But they lose me when they start talking about putting carbon ratings on packages to express the amount of food miles.
- Healthful foods for kids: Schools are waking up to junk food and big players like McDonald's and Coca-Cola have started to limit their ads to kids.
- Antioxidants: Chocolate was probably the first food to reap the benefit of the public's awareness of antioxidants. Look for green tea and such superfoods as acai and goji berries to join the party.
- Immunity boosting foods and drinks: Expect more along the lines of Dannon's DanActive, a yogurt that contains bacteria that is supposed to increase immunity in humans.
- Single-serve packaging: Green Giant Just for One! Frozen Vegetables may soon have company at the supermarket. Research shows that the average number of people per household has decreased to barely more than two in most developed countries.
- Smart products and labels: FBR sees packaging that indicates freshness and serving temperature in the offing.
- Nutraceutical beers: Who says beer isn't health food? FBR sees more brews like Stampede Light, a B-vitamin enhanced beer, in the pipeline.
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