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I admit that I did not think it was possible for the King, the strangely masked man of Burger King TV commercial fame, to get any creepier. Unfortunately, I was wrong. Burger King is promoting Sneak King, an inexpensive and ad-laden Xbox 360 game that features - you guessed it - the King. Instead of standing around and fraternizing with attractive women, he hides, creeps and sneaks around the virtual world in which he lives, jumping out from behind objects to force burgers on unsuspecting people. The image of being stalked by the King (as seen in the above trailer) is enough to make you sleep with the lights on just to be on the safe side.
The only reason to buy the game ($3.99 at Burger King) is (a) if you just shelled out for an Xbox 360, don't have the budget for better games and are really desperate to play it or (b) you have some crazy fantasy about being the King, which who the player controls in the game. If you're buying it for the first reason, that's somewhat understandable. If it's the second...
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12-02-2006 @11:42AM Angela Pitt said... If I was stalked by an ugly big-headed King like that,
I'd have to stuff him in a manhole, his big head first. Let him try to sneak up on anyone after that!
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12-02-2006 @2:38PM Ed said... It should be noted that it is both and Xbox 360 and original Xbox game, so if you have an old Xbox kicking around, it's a fun, cheap game.
The reviews seem to be indicating that the bumper car game is the most fun of the three.
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12-02-2006 @2:31PM MJ said... This guy freaked me out the first time he came out! Thought it was just me..........And why does his head have to be soooooooooo big???? LOL
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12-02-2006 @8:30PM ultradave said... This is one of the best ad campaigns ever -- they seem to have totally figured out who their target markets are. Good for them. Too bad their food has sucked since the mid-80s.
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12-02-2006 @9:00PM Jill said... I thought I was the only one freaked out by this masked man...he and the Quaker Oats Guy both give me the creeps.
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12-03-2006 @6:16PM Sera said... I love the King! I went out and bought this the day it came out (yeah, cause I'm a dork like that). It's actually a really well put together and fun game. I'm enjoying it a lot, even when I'm just in stitches on the floor laughing because it's so silly. Anything that encourages being creepy and giving out hamburgers is OK in my book.....video game wise that is. ;)
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2-05-2007 @12:30AM James said... The King seems to be modeled after the dude who played the live action version of the King from the late 70s to late 80s. Does anyone out there remember him? He sang, "I'm the marvelous, magical Burger King! I can do most anything!" He was accompanied by other characters. Does anyone out there besides me remember them--remember their names? Hint--one was an effeminate dude dressed in Victorian-era clothes, and always said, "I doubt it!" Another was a guy with a milkshake helmet who seemed to suffer from epilepsy, one was in a picture frame, and one was a robot. Ring any bells??? Can you name them?
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