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Exotic is what's hot in frozen foods


The new trend in frozen foods is pushing our taste bud frontiers with exotic and unusual ethnic dishes. Supermarket surveys have shown that customers want to see more ethnic cuisines on the market shelves and that we aren't afraid to taste a few spices.

For some time brands like Ethnic Gourmet have been producing frozen entrees and sides with Asian dishes from China, Thailand, and India; now they have added other cuisines like American Southwest and Italian, amped up with a bit more spice and flair than we are used to. Many other brands are stretching the culinary envelope into areas like Morocco, with Fairfield Farm Kitchens making refrigerated soups like Moroccan Stew, Tibetan Curried Soup, and Hungarian Vegetable Noodle Soup, all based on a recipes from the well known Moosewood Restaurant. They also have other offerings like Jamaican Style Jerk Chicken with Wehani rice and Thai Style Chicken Curry. Paani Foods Inc. is exploring other areas of African cuisine with Jollof Rice with Chicken and Peas, a mainstream Nigerian dish, and a West African Meat Pie. Two frozen entrees I can't wait to try.

Expect to see Latin cuisine defined by national dishes and regional recipes from places like the Yucatan showing up in your grocers freezer. Indian food has had a strong showing lately and now we can expect to see the tastes and spices amped up so that if the box says spicy, it will be. Also you can expect many of these frozen ethnic foods to be organic and from humanely raised livestock. I love that we are going to be exposed to more varied offerings in the freezer aisle. For many this will be first tastes of new cuisines, with the opportunity to explore safely from our home. I can't think of a better way to get exposed to the varied food of our global society as we eat our way deeper into the 21st century.

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