In a bid to compete with Coca Cola's Odwalla line of smoothies and vitamin-fortified fruit drinks, which the company acquired in 2001, Pepsi has bought the company Naked Juice. Naked Juice offers a line of more than 20 different juices, juice blends and smoothies, all of which are 100% natural and free from added sugars, preservatives and artificial colorings. A privately held company, their annual revenue is about $150 million, which has led financial analysts to speculate Pepsi probably paid around $450 million for Naked Juice, although the terms of the sale were not disclosed. Naked Juice will benefit from this new partnership by gaining access to more retailers and a much bigger marketing department, which they will be able to take advantage of to promote their "super premium" juices, raising their brand awareness for health and wellness conscious consumers.Pepsi buys Naked Juice
In a bid to compete with Coca Cola's Odwalla line of smoothies and vitamin-fortified fruit drinks, which the company acquired in 2001, Pepsi has bought the company Naked Juice. Naked Juice offers a line of more than 20 different juices, juice blends and smoothies, all of which are 100% natural and free from added sugars, preservatives and artificial colorings. A privately held company, their annual revenue is about $150 million, which has led financial analysts to speculate Pepsi probably paid around $450 million for Naked Juice, although the terms of the sale were not disclosed. Naked Juice will benefit from this new partnership by gaining access to more retailers and a much bigger marketing department, which they will be able to take advantage of to promote their "super premium" juices, raising their brand awareness for health and wellness conscious consumers.
A fraking amazing Battlestar Galactica cake
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Reader Comments (Page 1 of 1)
12-05-2006 @ 6:20AM
Juice Man said...
The funny thing is Pamela Anderson had just advocated her fans to ditch POM juices in favor of NAKED a few days before the acquisition.
I'm not sure if it's a marketing gimmick or there's any monetary reason for her, but things are just too fishy.
Pamela Anderson as NAKED juice spokesperson? Sounds really cool huh?
News Story Link :
http://www.djuicer.com/pam-vs-pom-both-are-wrong/
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