Pepsi buys Naked Juice

by Nicole Weston, Posted Nov 27th 2006 @ 12:04PM

In a bid to compete with Coca Cola's Odwalla line of smoothies and vitamin-fortified fruit drinks, which the company acquired in 2001, Pepsi has bought the company Naked Juice. Naked Juice offers a line of more than 20 different juices, juice blends and smoothies, all of which are 100% natural and free from added sugars, preservatives and artificial colorings. A privately held company, their annual revenue is about $150 million, which has led financial analysts to speculate Pepsi probably paid around $450 million for Naked Juice, although the terms of the sale were not disclosed. Naked Juice will benefit from this new partnership by gaining access to more retailers and a much bigger marketing department, which they will be able to take advantage of to promote their "super premium" juices, raising their brand awareness for health and wellness conscious consumers.

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Filed Under: Business, Drink Recipes
Tags: business, juice, juices, minerals, naked juice, natural, pepsi, premium juice, smoothies, super premium, vitamins, wellness

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Reader comments (Page 1 of 1)

12-05-2006 @6:20AM Juice Man said... The funny thing is Pamela Anderson had just advocated her fans to ditch POM juices in favor of NAKED a few days before the acquisition.

I'm not sure if it's a marketing gimmick or there's any monetary reason for her, but things are just too fishy.

Pamela Anderson as NAKED juice spokesperson? Sounds really cool huh?

News Story Link :
http://www.djuicer.com/pam-vs-pom-both-are-wrong/
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