Junk food ads banned from kids' tv in UK

by Nicole Weston, Posted Nov 18th 2006 @ 11:02AM

All year long, there has been discussion about whether the TV advertising regulator, Ofcom, would institute a ban on junk food ads on programs that were targeted to kids. Recently, Ofcom said that they would be instituting guidelines for advertising, but that they would not restrict the commercials shown during prime time, a statement which prompted some to believe that the restrictions might not be too severe. Ofcom, however, has just published its guidelines and they call for a "total ban on junk food advertising around all children's programming, on all children's channels" and on any show that would specifically appeal, for any reason, to under 16-year-olds. Due to their decision to include kids up to the age of 16, some awards shows and music channels will be affected.

Ofcom has given marketing companies until March 2007 to comply with the new regulations and to change their ad campaigns, but TV channels that are kids-only networks have until the end of 2008 to comply, so as not to cause such a significant loss of revenue.

Source

Filed Under: Business, Television/Film, Super Size Me, Fast Food
Tags: adertisig, ads, advertising ban, AdvertisingBan, ban, britain, british isles, children, commercials, kid, ofcom, program, show, shows, super size me, television, tv, uk