Heinz is tops in consumer satisfaction, again

by Nicole Weston, Posted Nov 18th 2006 @ 9:33AM

Last year, the HJ Heniz Company received a score of 91 points out of a possible 100 on the American Consumer Satisfaction Index (ACSI), a ratings system based run by the University of Michigan and independent consulting firms, which tracks American consumer preferences and overall satisfaction. It was the highest rating in the history of the index and there was some small speculation that the company could not sustain that level of performance. But this year, for the seventh consecutive time, Heinz is coming out on top of the ACSI list again. Their score did dip slightly to an 87 out of 100, but a spokesman said "the survey results illustrate once again, that Heinz offers high quality food products to our consumers" - and that the customers are clearly satisfied.

Heinz may have some real competition next year, though. They only narrowly beat out their three closest competitors on the ACSI list - Hershey, Kraft and Mars - each of which scored 86 out of 100.

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Filed Under: Business, Ingredients
Tags: condiments, consumer satisfaction, consumers, heinz, ketchup