Fast food is known for being cheap, but there has been and effort on the part of the fast food companies in recent years to make the term "cheap" evoke the idea that the food is just inexpensive, not necessarily of poor quality. Whether or not this is true is a matter of personal preference, but the Carl's Jr. executives decided to hammer their point home with a new ad acampain that is trying to put their $6 Burger on a par with, say, foie gras and kobe beef. In the commercial, the owners of the NBA's Sacramento Kings and the Palms Casino Resort, Joe, Gavin, George Jr. and Phil Maloof (net worth = $ billion), chow down on Carl's Jr. $6 burgers and wash them down with a $5,994 bottle of Petrus '82 Pomerol wine.
The commercial first aired last week and the unusually luxe combo meal is actually on the room service menu at The Palms.
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Reader Comments (Page 1 of 1)
11-15-2006 @ 11:45PM
Ben said...
Talk about having more money then sense.
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11-17-2006 @ 3:44AM
Geoffrey M. said...
This comercial been on several weeks now in LA. No offense to the Maloof brothers, its like "We're Maloof Brothers. We like Carl's Jr like normal people do but we're rich.... and your not." This is Carl's Jr answer to sexually aroused Paris Hilton comercial?? Im kinda miss old comercial but thats just my opinion.
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11-22-2006 @ 3:50AM
DevilsTaco said...
Somewhere in the cool night air of downtown Baghdad, there's a soldier walking past an appliance store playing this commercial through the soft glow of it's TV display. He stops, stares and quietly thinks to himself, "What a bunch of dickheads."
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