Healthy Hershey's snacks

by Jonathan M. Forester, Posted Nov 15th 2006 @ 7:01PM

Hershey Foods is releasing even more products into its snack lines. The company which is aggressively developing and marketing new snacks is now moving into the granola bar arena. The three newest entries into the market are Reese's Sweet & Salty Granola Bars, with Chocolate, Pretzels, or Peanuts. These are in addition to its already successful in the national number two slot, two-year-old rice Hershey's Snack Barz. The new granola bars will be introduced to further shore up Hershey's attempt at controlling the health food snack aisle in supermarkets and convenience stores. Besides Hershey's and Reese's brands they have numerous cookie, snack, and trail mix products being released under the Payday, and SmartZone brands to bulk up their line-up. Hershey Foods is investing big time in product development and introduction. Last year alone they spent $125 million on media/advertising for their snacks and candies. Hershey's present goal is to grab 9 to 12 percent of the $65 billion snack market and move to 19 to 25 percent of the single-serve snack market. The line between candy, snacks, and health foods is blurring as fast as one of the speeding machines at Daytona Racetrack. What's next? Healthy candy bars with added vitamins and minerals? Kid's begging for granola to get their sugar fix? Health and diet choices just got a bit more confusing in an already mixed up world.

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Filed Under: Business, Trends, New Products
Tags: america, granola bars, hershey's, snack barz, SnackBarz, snacks