The world's most expensive champagne

by Nicole Weston, Posted Nov 8th 2006 @ 11:31AM

Pernod Ricard is launching a new champagne at a price that will make Cristal and Dom Perignon look like two-buck Chuck, as $400 per bottle price tags seem small when compared to this one. The wine and spirits group said that it would be launched under their Perrier Jouet Belle Epoque brand and it will be priced at $1,270 (€1,000) per bottle. This makes it the most expensive champagne in the world. Unfortunately, aside from the price tag, the company was fairly quiet about the other details of the release, though chairman Patrick Ricard did say "We won't do many cases and won't be offering it in France."

The group is actively pursuing ways to increase the perception of their brands as very upmarket, so perhaps this will be the first of many releases from the company. Regardless it will certainly set a benchmark in the champagne industry.

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Filed Under: Lush Life, Happy Hour, Drink Recipes, New Products
Tags: champagne, luxury, most expensive, perrier jouet, record, upmarket, upscale, world record

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Reader comments (Page 3 of 3)

11-13-2006 @1:13AM Trevor said... So can anyone tell me where I can a get a case of this fizz? Sounds like the yuppie thing to do.
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11-13-2006 @1:20AM cindy said... #34, am I missing something? Thanks........
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11-16-2006 @3:15PM isabeau said... A few years ago I purchased a very expensive bottle of Cristal. There was this occassion that I was going to make happen and I wanted that bottle there. It gave my "ocassion" such a deeper meaning. NOw all you that are carrying on about "buy cheaper blah blah" you just don't have a clue. But that is ok because it helps to weed out the undesirables. Just an FYI in case you just might be curious.....Cristal tastes like...hmmmm..like....soft wet lips, deep dark eyes taking in everthing....your heart beating so fast, your skin flushed and tingling, his breathe so close you cannot stand it one second longer.....PRICELESS!
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11-13-2006 @1:27AM Trevor said... Completely agree with #38. The best action I ever got was after a bottle of Cristal. Just think what this could lead to.
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11-13-2006 @1:30AM cindy said... OK, bye-bye............gotta go nite-nite.........Love ya all
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11-13-2006 @1:36AM d carpenter said... A FOOL AND MONEY ARE SOON TO PART WAYS,I'VE GOT SOME SEASIDE PROP. IN AZ. IF ANY OF THE Perrier Jouet Belle Epoque brand CUSTOMERS ARE INTRESTED
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11-13-2006 @8:19AM Eric said... For some reason the expensive wines then to make it easier to have sex on the first date. That is honestly why we pay big money for champagne. That way we do not have to directly pay our dates.
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11-13-2006 @2:05AM Steve said... The only thing this new ridicuously priced bottle of champagne might be good for is giving these 21th century rappers some new lyrics for their hippity hoppity stuff they call music.....
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11-13-2006 @2:18AM david tonuti said... HEY!!! WHO SAID LIFE IS CHEAP -CANT AFFORD IT -DONT BUY IT -I PERSONALLY WOULD NOT SPEND MORE THEN $35.00 FOR A BOTTLE OF GOOD CHAMPAGNE BUT IF SOMEONE ELSE WANTS TO PAY $1250.00 TO FEED THEIR EGO OR THEIR CURIOSITY I SAY LET THEM-ITS THEIR CHOICE -GOT TO LOVE FREEDOM ...
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11-13-2006 @5:18AM MARKETING GENIUS said... This is aimed at one group! The rich and young of the world! Youth and money mean BUYING! So you think you have seen, smoked, screwed, snorted and drank it all??? But wait, what is this? This is the newest AND most expensive? You gotta have it now!
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11-13-2006 @5:26AM Chuck said... My wife an I for years have tried to find a wine we liked. Price was not a factor. We tried several price ranges and still she thinks all wine taste like vinegar. After a couple glasses my taste buds num up and it all taste the same. Ill stick to my beer and my wife will stick to her soda.
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11-13-2006 @5:38AM Mickey said... Give me a $5.99 bottle of Boones Farm Strawberry Hill ANY day..........LOL
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11-13-2006 @6:31AM d said... im sorry but most of you are a bunch of pansy,not the ones who dont drink the crap.but you all sound a little fruity to me "oh my god its just to expensive,and oh my god it dont taste right."for crist sakes by a bottle of mad dog20/20 or wild irish rose,or hell even thuder bird you get the same effect when you drink the crap you get drunk you smell.thats it i hate when people talk about wine,you people whine about it,im a wine expert its a bunch or friggin grapes that are fermented in a barrel w/water,hell make it your self its cheaper and you dont have to bitch about the taste and price.buy boxed wine or by the gallon jug.enjoy you nut bags.
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11-13-2006 @2:12PM Yamabushi said... #52 "im s/b I'm" "pansy s/b pansies" "dont s/b don't" "its s/b it's" "crist sakes s/b chrissakes" "thuder s/b Thunder" "effect - (suprisingly, correct usage.)" "your self s/b yourself" "dont s/b/ don't" "by s/b buy"(2)

"you get drunk you smell" - I suggest more frequent bathing! "It is better to be silent and thought a fool, than to speak and remove all doubt." Mark Twain
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11-14-2006 @10:58AM Yamabushi said... I would like to place an order with Wayne Baxter Denbow for 10 cases
of Salon @ $18.00 per bottle. I'll expect my usual 10% case price
discount. Salon is a "vintage only" producer. 76 years, 30
bottlings! Many American sparkling wines can certainly hold their own
with their French counterpart; "Roederer Estate: is a perfect
example. Our own American originals e.g. "J" and "Iron Horse" can
hold their own with any Champagne.Spanish Cavas offer great value.
Cristalino consistently rated in the high 80's, under around $10.00
btl.For my money Deutz, Roederer Estate or Veuve Clicquot NV can't be
beat.Champagne is an easy way out for those who prefer to "think" they
know wines. Look for a "year" on the bottle, hand over your credit
card and assume you're drinking the best. Compare that to the time,
diligence and palate it takes to find those beautiful robust
Burgundies, Oregon Pinot Noirs or those tremendous Tuscan reds.Even
tougher wending your way through French white Burgundies. From the
undrinkable to the sublime Montrachets and Meursault!Price is
irrelevant. The 1995 Monte Antico under $10.00 rated in the 90's by
WS when it was released. I'd spend $100+ on an Angelo Gaja bottling
before shelling out the same money on French Champagne. Totally
uneccessary!I'll expect delivery within 3 weeks!Yamabushi!

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11-24-2006 @4:32PM JIM said... IF YOU CANT AFFORD THIS THEN YOUR NOT LIVING LIFE. ANY ONE WHOEVER SAID MONEY CAN'T BUY HAPPINESS, NEVER HAD ANY!!! LEARN TO APPRECIATE THE FINER THINGS IN LIFE.
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12-03-2006 @8:27PM Young said... Dear sir,

I have been with friend drinking a bottle of Champagne which was made in alomost 100 years old, that time these champagne was shipping to Russia for King Tsar, but the ship piled up in the sea near Finland and sunk in the sea for about 60 years then found it and pick up from sea. because the temperature and presure under the sea is very good for reserve the wine in perfect condition also the quatity is limited, so the only way can have is from auction.

Would you tell me what name of this champagne and how much in market price?

Thank you very much!

Young

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