Pernod Ricard is launching a new champagne at a price that will make Cristal and Dom Perignon look like two-buck Chuck, as $400 per bottle price tags seem small when compared to this one. The wine and spirits group said that it would be launched under their Perrier Jouet Belle Epoque brand and it will be priced at $1,270 (€1,000) per bottle. This makes it the most expensive champagne in the world. Unfortunately, aside from the price tag, the company was fairly quiet about the other details of the release, though chairman Patrick Ricard did say "We won't do many cases and won't be offering it in France."
The group is actively pursuing ways to increase the perception of their brands as very upmarket, so perhaps this will be the first of many releases from the company. Regardless it will certainly set a benchmark in the champagne industry.
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Reader Comments (Page 1 of 3)
11-12-2006 @ 8:24PM
Steph said...
A disgusting way of wasting so much money - buy a cheaper bottle to get hammered and donate the rest to charities!!
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11-12-2006 @ 8:54PM
Dan said...
Yet another way for those who want to show their useless but expensive bling and excess
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11-12-2006 @ 9:08PM
tabitha said...
absolutley ridiculous.............its champagne not liquid gold people
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11-12-2006 @ 9:18PM
Scarlett said...
They won't let France have some...when that's where they will get their most business! Pfft.
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11-12-2006 @ 9:28PM
chris said...
why would the French pay this much. The French are cowards but there not stupid.
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11-12-2006 @ 9:29PM
Wayne Baxter Denbow said...
Please remember that the price of a bottle of wine has nothing to do with how good the wine is.
For example: a little known Champagne called "Salon Champagne", (retails for about $18) ranked higher in WINE SPECTATOR surveys then some Champagnes that were selling in the $200-$300 range.
Let the buyer beware.
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11-12-2006 @ 9:32PM
nicholas said...
the french wont get it because they know its junk. A ten dollar bottle does the same thing a twelve hundred bottle would.
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11-12-2006 @ 9:38PM
max manrique said...
As a wine steward do you know why they won't sell it in France, because the French know better, they would not spend that much for champagne, only us americans will. The French don't even buy Dom Perginon.
Did you know that the wine they are selling for $1200.00 come fromt he same vineyard as thier $49.99 perrier jouet line. Know wonder most foreigners they we are stupid.
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11-12-2006 @ 9:42PM
cblack said...
"salon" champagne is FAR from 18 a bottle. Being in the wine business in New York for years, I am quite curious to taste this bottle.
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11-12-2006 @ 10:02PM
Todd said...
I've been to the Salon caves and I also can tell you that Salon is far from 18 per bottle. I can also tell you that it isn't even produced every year. It is only produced in the years that the grapes produce a very specific sugar content. If their vineyards do not produce within the parameters set, then the grapes are sold off to other manufactures. I had the luxury of trying 3 different bottles from three differnet years and the tastes varied tremendously. They were all fantastic but were very different.
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11-12-2006 @ 10:04PM
chris said...
the french are cowadrs but they are not stupid.
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11-12-2006 @ 10:04PM
craig said...
i wanna know where #5 gets his $18 a bottle Salon from!! it's a $200 bottle (retail). i've got 3 or 4 bottles in my fridge, but for $19 a bottle.. i'll make room for a couple of cases!
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11-12-2006 @ 10:19PM
ar said...
I wouldn't buy it but, if a friend did, I'd dance to it.
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11-12-2006 @ 10:26PM
Bill said...
1200 a bottle? goes to show that the rich are stupid...I'm sorry ... but I have been to many tastings.. being in california.....
and even our... so called "2 buck chucks"... taste better... have a mor aromatic bouquet... and even the color is more iridescent
to me,if it's over 40.oo bucks.. too much
even DON's over rated...cheers!!!
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11-12-2006 @ 10:34PM
Denis Joyal said...
I had 2 buck chuck and it was worth it---almost!
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11-12-2006 @ 10:37PM
Denis Joyal said...
They won't sell it in France for the same reason the 1st growths don't sell in France. Socialism doesn't produce enough wealthy people who can afford it.
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11-12-2006 @ 10:39PM
bob said...
if they want blow $1200.00 a bottle good for the wine producer. In some clubs in Vegas people spend $500.00 for a bottle of Old no.7 and a table. Nothing special there either.
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11-12-2006 @ 10:46PM
Erin said...
I agree that it could never be worth paying that much!! (But would love to try it just because) Chandon, Mumm Napa amongst others are great and at a fraction of that price.
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11-12-2006 @ 10:53PM
alli228 said...
lets compare apples and coconuts: Perrier Jouet to 2 buck chuck. if it were at a tasting i'd pay to taste it to see if its worth it or not. afterall you cannot really commnet on it until you taste it. for the true wine lover it is not about the cost but rather the emotional experience that counts. heck if you think its just a beverage then you might as well add orange juice and ice.
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11-12-2006 @ 11:01PM
cindy said...
My husband and I went out for a very nice dinner and I noticed they had Cristal listed. I always assumed the more expensive the champagne, the better...WRONG....the bottle added an additonal $350.00 to the bill and we both hated it...
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