The Holiday Season is approaching rapidly and it seems that many makers of quality spirits will be changing their look this year, some are making permanent changes and others are changing the packaging just for the holidays. The first I heard about is Beefeater Gin which will be getting a makeover for its packaging by the design firm, Design Bridge. Beefeaters sales dropped dramatically earlier this year and they hope the change will boost their lagging sales. The new look should be hitting the shelves any day now in preparation for the next two months when liquor usually has its biggest sales of the year.
The second is Highlands Scotch, one of the best scotches in the world. Highlands Scotch unveiled their radical redesign of the bottle, packaging, and website on Monday at WhiskyFest New York. The bottle has a tall oval shape to it which is different from 95% of scotch's which have more traditional square or rectangular bottle shapes, and they hope it will offer a showcase for the premium scotch inside.
And last but not least is Absolut with it's Absolut Bling-Bling gift pack, a limited edition, golden plastic covered bottle symbolizing... symbolizing... what exactly? Conspicuous spending? Flash? More is more lifestyles? Um... yeah... that's just what I want, riiiight. Pimped and Blinged up vodka.
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