After months and months of green and white tea based products, including Enviga, green tea lattes and even green tea vodka, some beverage companies are starting to go back to black teas as the inspiration for their drinks. Nestle and Coca Cola announced this week that they would be concentrating their joint venture project on black tea-based beverages after the group has rolled out Enviga in Europe in early 2007.
The green tea craze was all in the name of the various health benefits that have been attributed to it. Black tea is still a consumer favorite, however, and now there are studies that have shown that drinking any kind of tea can be good for your health, so there is no reason to stay away from it as a drink option. On top of that, green tea seems to have oversaturated the market for the time being and people are probably ready for a change. It will be interesting to see what the group comes up with, since green tea drinks tended to be far more innovative than the average flavored ice tea and perhaps some of the inspiration for those drinks will be applied to black teas now.
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Reader Comments (Page 1 of 1)
11-09-2006 @ 11:14AM
Bill said...
If you're drinking tea for health reasons only it's probably inevitable that it will eventually lose its luster. I think if people understood the difference between good green and white tea and some of the lackluster offerings that are out there they'd be more enthusiastic about it.
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