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A taste test of flavored waters

There are a lot of flavored waters marketed to kids on the grounds that they are tastier than plain milk or water, but have less sugar than juice or soda. Parents can give heir kids one of the usually colorful drinks and will not have to worry that they are actually drinking it at lunchtime in place of a soda from the vending machine. This week, the Wall Street Journal held a taste test with groups of both adults and children to see if the drinks' taste held up to their marketing hype.

Aroma Water was the must adult-oriented of the four brands, with the flavors (which are actually scents) of either lemon lime or mandarin orange embedded into the bottle cap, not the water itself. 90% of taste actually comes from smell, so there is no flavoring added to the water and yet it still tastes flavored. These were "subtle, natural and refreshing. Waddajuice is a brand of juice diluted with water, just as the name implies. It comes in white grape and apple and has no added sugar. It "retains enough flavor that kids may thing it is the real thing." Crayola Color Coolerz! are waters sweetened with sucralose (Splenda) that are "very tart, extremely sweet and neon-colored." Flavors include Purple Pizazz, Berry Blue and Screamin' Green. Wild Waters are naturally sweetened waters that have minerals and vitamins added for an extra nutritional boost. Flavors include Flippin' Fruit Punch, Groovin' Grape, Twistin' Tropical Punch and Rippin' Raz Lemonade and tasters placed them squarely between Waddajuice and Crayola in terms of sweetness.

Waddajuice and Wild Waters are the best choice for kids as they are sweeter than Aroma Water, which adults will probably enjoy, and have no artificial ingredients.

Filed Under: Cooking With Kids, Raves & Reviews, Drink Recipes, New Products, Tastings
Tags: aroma water, AromaWater, bottled water, crayola color coolerz, flavor, flavored, flavored water, kid, kids, taste, taste test, tasting, waddajuice, Wall Street Journal, WallStreetJournal, water, waters, wild waters

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Reader comments (Page 1 of 1)

Adriane

11-05-2006 @5:46PM Adriane said... Some other great flavored waters I've tried are "Hint" that come in flavors like mint, pear, and apple and "O" waters (my favorite) in orange, peach, berry, etc. Neither are overwhelmingly sweet and have subtle, natural flavors.
Metro Mint is also extremely refreshing when served ice cold, but I know many people who are queered by minty water.
Reply

Darcy

11-05-2006 @10:33PM Darcy said... Fruit2O is nice.
Reply

Dave

11-06-2006 @7:57PM Dave said... SuperTarget stores sell flavored store-brand (Archer Farms) spring water. It comes in interesting flavors like Elderflower Pear--but by far the BEST are the Unsweetened varieties--Spearmint, Grapefruit, and Cucumber. The taste is wonderful--light and perfect, with no artificiality--and the lack of sweeteners makes for a drink that feels clean and refreshing.
These were exactly what I'd been wishing for--flavored water that does not try to be upscale Kool-Aid.
Reply

Allison

11-06-2006 @9:29PM Allison said... #1. I don't want water by Crayola, 'kay ?
#2. Who else misread "Purple Pizazz" ?
Reply

4 Comments / 1 Pages

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