Gordon Ramsay's Just Desserts

by Nicole Weston, Posted Nov 2nd 2006 @ 2:02PM

How can you tell when a celebrity is doing something just for the money? It is easy when they don't even attempt to conceal the fact that they dislike the product that bears their name. Gordon Ramsay, for example, doesn't seem to think that his new line of chocolates, called Just Desserts, are anything special. He said "I don't think you are going to be blown away at £3.99-odd for a box."

While it is true that price can be an indicator of quality, shouldn't Ramsey have tried to get the product to be a really superior one for its price range? A random chocolate from a relatively inexpensive box obviously wouldn't stand up to a single, carefully-crafted truffle that costs as much as that whole box, but with an endorsement from Ramsay, consumers are at least expecting to get something worth what they paid.

The chocolates, if you are interested, are available in the UK at various major retailers, including Sainsbury's.

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Filed Under: Ingredients, New Products
Tags: ashbury, box of chocolates, britain, british isles, candy, celebrity chef, CelebrityChef, chocolate, chocolates, dislike, england, gordon ramsay, GordonRamsay, just desserts, new product, sainsbury's, sweets, uk