Some stores in the New York area pulled the drink after local politicians complained. The name is part of the company's plan to stand out in the fast-growing energy drink.

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This is the first I've heard of this drink. What are the "effects" the company claims you get from this product?

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I think the name is hilarious. The fact that people can get so worked up about it -- it's not REALLY cocaine, after all! -just shows how uptight our society is.

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my friend tried this the other day!

he looked insane!

i don't think i want this stuff anywhere near me...
at least before finals=]

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OMG, I cannot believe there is a company out there willing to call a beverage "cocaine". This is absurd. As a mother of a 14 year old I cannot express how horified I am. I spend my time teaching my daughter the dangers of drug use, cigarette use, premarital/unprotected sex, etc... and this company has the audacity to throw a drink out there, market it towards teens, and call it "cocaine". That is disgusting. I would like to know the company responsible for it, so as not to purchase ANYTHING from them in the future. I would think they would concern themselves with the problems facing our teens today, and perhaps make a drink called "abstinence", "Say No", "Love Life", or even "Stay in School". I will continue to teach my daughter about drugs and alcohol, and now I will add this company to the mix.

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i found some at a 7-11 two nights ago. being an energy drink junkie, i proceeded to buy 3 cans, because 1) this is my first time seeing this in a store, and 2) i heard about the banning of cocaine in 7-11s in the future.

this had a weird amount of calories. usually drinks are about 120 calories for the normal version, and 0-10 calories for the sugarfree version. this has 70 for the whole can. after trying it, i felt a kick at the back of my throat. like i've been smoking all night and i'm drinking a carbonated beverage for the first time that night. (only i really haven't been smoking.) the taste was similar to another energy drink, which was similar to strawberry fanta. the energy level of this drink IS higher than others i've experienced (red bull, adrenaline rush, etc), but it's not quite as "hard-core" as energy drinks that are sold on body-building sites (like redline and spike shooter).

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If you educate your childern properly, they will know the difference between right and wrong. Parents like to blame things on TV, Movies, Music and what not, but the most important thing is to spend time with them, teach them. I am in the age group that they are trying to market to. None of my friends, nor I would ever see this drink and think, "mmmm lets get coked up." This is the same with TV and video games. My friends and I have been taught by our parents the to think for ourselves.

All this censership to our childern is simply turning them into zombies who are unable to think for themselves. Sad, really.

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Bought a few can off of eBay. Drinking it gave me a very slight burning/numbing sensation in my mouth, throat, and chest. It also made my nose feel like it was runny. I was hard to drink an entire can, but it really does have a lot of energy.

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OK, I am a 20 year old college student...and as someone who usually thinks it's absurd when parents blame tv, movies, and whatnot on child violence, I have to agree with parents that no drink should be marketed as "cocaine." I am a marketing major, and have taken many classes on ethics in business, and the company marketing this product obviously has a low standard of business ethics. It's like marketing a diet pill and calling it "anorexia". Its not about whether or not children are going to WANT to do cocaine after drinking this beverage, its about the fact that they are using an illegal substance name to market their product! There is a reason companies don't use words like heroin or LSD or shrooms in their marketing adverstisements...because it's ethically wrong, and they will be offending potential buyers and customers by marketing their product this way, which, inadvertenly keeps their product from being successful! This company needs to get new marketers!

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go do cocaine

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This name of this energy drink is the stupidest thing I've heard of since candy cigerettes.

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Alex,
I see where you're coming from saying that media and marketing doesn't warps young minds- You can't blame bad behavior on just one thing as a scapegoat

However, I believe ads and products allow things to become mainstream, commonplace and entirely "OK". Rather than only hearing "cocaine(and the like) are bad and should be kept away from" kids hear both that it is bad as well as fun! Energizing!

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I think this is very funny; especially the reactions posted here. My favorite is the comparison to candy cigarettes. Did anyone ever start smoking cigarettes because they ate candy cigarettes as a young child?

"Energy drinks" are ill-advised in the first place. Would anyone dispute that proper nutrition, exercise and rest are better for you than artificially flavored liquid delivery devices for high-fructose corn syrup and caffeine?

Have a fresh brewed cup of coffee, if you need a boost. Coffee contains healthful anti-oxidants.

I think I'll market some high-caffeine coffee. I just need a catchy brand name... Heroin!

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To the last person’s comments (#13), this drink does NOT have High Fructose Corn Syrup. That is why this drink is different than all the other. Not to forget the differences of higher caffeine, B12, and Taurine.
Just wanted to tell everyone they do not use HFCS, they use a natural form of sugar, which is better.

Also, I totally agree about the candy cigarettes, hilarious! I loved them when I was little, so cool, the puff of powered sugar and then you eat it. I have never had a real cigarette in my mouth my whole life either.

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In response to all the whinning mothers;
It appears you only care about the name of the drink, not so much the effects of it. Suppose they renamed it "Stay in School?" Would that be better? Yes you say?
Well suppose this. Let's all concede from this point forward to refer to the drug cocaine as "Stay in School." Due to the possitive name, by default it's a good thing for children to have!
Sounds absurd huh? Almost as much as your malformed arguement, mom.
If your child is so impressionable that simply drinking a beverage named after a drug that they would be so inclined to go out and actually do the drug, something is obviously quite wrong with them which probably reflects your poor parenting. FAILURE!

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To all the moms who dissaprove the risque name 'cocaine;'
You appear to be particularly aggitated by the name of the product. Not so much the effects of the drink which one would imagine would be a more primary concern. Apparently not the case. I suppose you'd be happier if they did in fact rename the beverage "Stay in School?" Of course you would, you suggested it.
I have a suggestion as well. Let's take the hard drug crystal meth and rename it "Stay in School." Genius, right? It's a terribly addictive and dangerous drug, but by the par mom has set as long as it has a possitive name it's golden. That sounds absurd, doesn't it? Almost as absurd as your malformed arguement.
Honestly, if your child is drinking cocaine and is that impresionable that they would go out and actually pursue obtaining and doing cocaine, something is horribly wrong with them, and it's probably a reflection of your evidently poor parenting. Congratulations, Failure!

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