After months or declining sales and despite a good deal of negative publicity, McDonald's announced that they hit a six year high in sales both in the US and abroad, with the best performances from stores in the UK. The company cites in increase in healthier menu items, including salads and less fattening kids' choices. At UK restaurants, the new options include deli sandwiches, free-range eggs, more fruit and beef that is only "from the forequarter or flank of a cow."
While some applaud the changes and point to these new options as the reason for the sales growth, critics point out that the healthier options account for only 10% of total sales and that the company "sells eight double cheeseburgers...for every salad." The critics seem to be failing to take into account that that 10% is a huge change in the past 5 or 6 years, when the company didn't offer that many options, and that it is still primarily a fast-food burger restaurant. A sales boost should reinforce the company's desire to retain healthier menu items - and that should be a victory for the critics in and of itself.
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