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Not just zero calories, but negative calories with Enviga

enviga by coca colaWith soda to blame as one of the contributing factors to the nation's obesity problem, maybe you have vowed to ignore the nasty aftertaste of artificial sweeteners in diet sodas. Diet soda has zero calories, right?

Well, now you might be able to go one step further with a new drink from Coca-Cola that actually helps you burn calories. Enviga is a sparkling green tea that supposedly steps up your metabolism because it contains caffeine, calcium and most importantly, "naturally active plant micronutrients that allegedly increase the body's rate of calorie burning."

Does it sound too good to be true? I doubt that you could realistically expect to lose 10 pounds by just sitting on the couch drinking Enviga all day. The article also says that it increases the calorie-burning rate in "healthy people with a lean-to-normal body type," which means for it to work, you already have to be healthy and lean. So do healthy, lean people even need this drink? It wouldn't hurt to try it. A poll (on the article) shows that a hefty majority (pun absolutely intended!) will try it when it hits stores in November. It's no secret that caffeine will amp you up, so you'll certainly have more energy to move around -- and moving around sure burns calories.

Filed Under: Science, Business, Health & Medical, Drink Recipes, New Products
Tags: america, soda, soft drinks

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Reader comments (Page 1 of 4)

joshua

10-16-2006 @2:49PM joshua said... this is gonna sell like crazy
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TedSez

10-16-2006 @7:16PM TedSez said... Studies have shown that drinking four cups of green tea per day may increase your fat-burning capacity by 5 percent. Which means that people following an effective diet-and-exercise plan could lose slightly more body fat by drinking the stuff, but it won't make a dent in most people's waistlines.

Meanwhile, at $1.29 to $1.49 per can, this is yet another expensive fortified food product with little intrinsic value. You'd save a lot of money and get the same results by buying green tea and brewing it yourself, or buying green-tea supplements and washing them down with regular Diet Coke.
Reply

TedSez

10-16-2006 @7:15PM TedSez said... Studies have shown that drinking four cups of green tea per day may increase your fat-burning capacity by 5 percent. Which means that people following an effective diet-and-exercise plan could lose slightly more body fat by drinking the stuff, but it won't make a dent in most people's waistlines.

Meanwhile, at $1.29 to $1.49 per can, this is yet another expensive fortified food product with little intrinsic value. You'd save a lot of money and get the same results by buying green tea and brewing it yourself, or buying green-tea supplements and washing them down with regular Diet Coke.
Reply

Rebecca

10-17-2006 @8:43AM Rebecca said... I agree, this is going to sell like wildfire, at least if it tastes halfway decent. I do love the can design; it's really good-looking.
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Bruce Anderson

10-17-2006 @12:50AM Bruce Anderson said... I'm guessing it's not soda but sedentary lifestyles which contribute to obesity, not just in America but worldwide.
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James

10-17-2006 @3:25AM James said... What came first? Coca-Cola Enviga or Celsius (http://www.drinkcelcius.com/)?
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Janice

10-17-2006 @2:18PM Janice said... A cheaper way to lose weight is to stay away from Fast Food and take a nice :30 walk everyday. Green Tea is a great way to start the process.
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Trusedell

10-17-2006 @2:21PM Trusedell said... At $129-$149 per can! We will see., But people will buy anything
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eliza elliott

10-17-2006 @2:37PM eliza elliott said... Does this product sell in canada .Ontario, How can I receive this product?
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jenniferstewart

10-17-2006 @2:46PM jenniferstewart said... well i have been drinking green tea for awhile and it is good but i still don,t know about the weight loss thing yet still out on that
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ralph johnson

10-17-2006 @2:54PM ralph johnson said... Why didnt they call it " calgo "
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Misty

10-17-2006 @3:07PM Misty said... Where can you find this drink I would love to know please email me back thank you
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trisha

10-17-2006 @3:09PM trisha said... I could buy a package of Ephedrine. Two for $.99 and get the same affect. What will they think of next. Anything to make a buck.
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Sushant

10-17-2006 @3:20PM Sushant said... First we spend a ton of money on greasy pizzas, steaks, cheeseburgers & french fries.. then gain a ton of pounds.. then spend two tons of money to buy these so-called 'get slim' concoctions.

Ain't it sounds like a perpertual cycle.??

Thx,
S.
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stew

10-17-2006 @3:27PM stew said... i want to know where i can order this sodas from
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Margo

10-17-2006 @3:41PM Margo said... I doubt it will be any more effective than Diet Coke -- it's the caffeine the gives the boost anyway, but if it's less dangerous or a more healthy alternative, it may have some value over regular soda. I do have faith in green tea benefits.
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april

10-17-2006 @3:48PM april said... Every time you turn around,there's a new "miracle fix" on the market.It's all a big money racket,because everyone knows there are no miracle fixes.It takes more than drinking something to make you lose weight.You actually have to modify your lifestyle.
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Cynthia

10-17-2006 @3:52PM Cynthia said... NOT EVERYONE WITH A WEIGHT PROBLEM IS NOT DUE TO OVEREATING OR NOT EXERCISING.
I FOR ONE HAVE HEALTH PROBLEMS WHICH CONTRIBUTES TO ALOT OF MEDICATION AND NERVE DAMAGE IN MY BACK WHICH CONTRIBUTES TO LACK OF BEING ABLE TO EXERCISE.
IF YOU HAVE NEVER HEARD OF LUPUS GO TO WEBMD AND LOOK IT UP FOR INFORMATION OR BETTER YET GO TO THE LUPUS WEBSITE.
SO IN MY OPINION GREEN,RED,ORANGE,ETC. TEA OR ANYTHING ELSE WON'T HELP TAKE OFF POUNDS.
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scorp

10-17-2006 @3:54PM scorp said... sounds like fat people are getting even more lazy. I suppose their exercise will be the movement of their arm bringing the can up and down to their excessively large mouths. Has everyone gone mad? Did the world forget that a fat ass is not from a genetic condition or being fooled by mcdonalds that the food is really shit and isnt good for you. How about every one get up and move a little, and stop eating like you never seen food before. Really, save some for the starving people around the world, better yet lets harpoonyour fat ass and feed them you!
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scorp

10-17-2006 @3:59PM scorp said... Put the cheeseburger down wide load!
Reply

72 Comments / 4 Pages
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