After far, far too long a time with their slow-loading yet content-less website, Trader Joe's has upgraded to something worth visiting. The site now offers a complete look at the history and values of the privately-owned company, as well as the same information on new locations and copies of their latest "Fearless Flyer" newsletter.
The best thing about the site is that they now have a great display of their new items. Once you select your location from the drop-down menu, a page with pictures and descriptions of some of the new products in your area comes up. I already found that Cheddar with Mango, Chile & Lime is a new type of cheese ("one of the most unique cheeses (ever!)") currently being offered, a product I might not have noticed simply stocked on the shelves. They also have a useful FAQ that answers some questions about labels and nutrition, in addition to clearing up the ever-present concern of whether Trader Joe's products will turn you "into a superhero, a professional athlete or one of the great brainiacs of humankind."
Great job with the website overhaul, TJs. We love having a site that we can use!