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After far, far too long a time with their slow-loading yet content-less website, Trader Joe's has upgraded to something worth visiting. The site now offers a complete look at the history and values of the privately-owned company, as well as the same information on new locations and copies of their latest "Fearless Flyer" newsletter.
The best thing about the site is that they now have a great display of their new items. Once you select your location from the drop-down menu, a page with pictures and descriptions of some of the new products in your area comes up. I already found that Cheddar with Mango, Chile & Lime is a new type of cheese ("one of the most unique cheeses (ever!)") currently being offered, a product I might not have noticed simply stocked on the shelves. They also have a useful FAQ that answers some questions about labels and nutrition, in addition to clearing up the ever-present concern of whether Trader Joe's products will turn you "into a superhero, a professional athlete or one of the great brainiacs of humankind."
Great job with the website overhaul, TJs. We love having a site that we can use!
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10-06-2006 @11:58AM Delora said... The best part is that you can now contact the company directly! They keep canceling my favorite products, and up till now I've had no way to complain on the corporate level (and no idea if the local store managers are even bothering to pass on my complaint).
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10-06-2006 @1:02PM MJ said... Lovin this yes!
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10-07-2006 @1:05AM Marvo said... Hmm...I find it funny that they've got a Hawaii-ish theme going, with the "Aloha," surfboard, and hibiscus print, because there aren't any Trader Joe's in Hawaii. Perhaps a sign of things to come? I hope so, but it probably won't happen.
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