Ben & Jerry's dropped an egg supplier earlier this summer when doubts were raised about their handling of chickens. To appease their critics, as well as to support their company's goals of "progressive practices", the ice cream manufacturer has said that they will now only use eggs that meet an even higher standard than the average cage-free egg.
The new plan, which will take four years to implement, will require that Ben and Jerry's suppliers provide eggs from chickens that "nests, perches and dust bathing areas" in conditions that could be considered natural for the birds. Company spokespeople say that this change will have a "massive" impact on the egg industry and they expect that more companies will change their practices to ease "the societal concern" for chickens.
There is no telling what effect, if any, this change will have on the cost of the company's products.
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