Target to push for more organic grocery products

by Sarah J. Gim (Subscribe to Sarah J. Gim's posts)
Posted Oct 2nd 2006 5:01PM
Filed under: Organic, Stores & Shopping, New Products, America

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Perhaps they are responding to Wal-Mart's increased offering of organic products. Perhaps they are extending their business philosophy of organic growth into their actual products. Whatever the reason, Minneapolis-based Target will be putting more organic products on their grocery shelves.

Target already offers orgaic option in their SuperTarget stores around the country. Their produce departments are certified organic, and they offer hundreds of national-brand organic products. However, Target plans to add their own products under a private-label, Archer Farms. The line of foods will include pizzas, pastas, frozen dinners and dairy products.

Tags: food, food and drink, groceries, grocery shopping, organic, organic foods, OrganicFoods, target

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10-02-2006 @ 11:39PM

Angela Pitt said...

Love that Target! You can buy anything there. I'm never far from one in my travels.

10-03-2006 @ 1:02PM

MJ said...

So great to hear this!!!!!

10-04-2006 @ 3:53PM

Jellodyne said...

I'm in Minneapolis and REALLY not a fan of the grocery section of the SuperTargets we have. Worse than our Cub and Rainbow stores, not even in the same league as our Lund's and Byerly's stores. This may be a step in the right direction, but I'm not holding my breath. I mean I love Target, but the substandard grocery store just takes space from their outstanding retail stuff.

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