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If you haven't watched PBS, Nickelodeon or the Disney Channel lately, a new study says that you may be surprised to see that a significant portion of the advertising, as well as the sponsorships, in the case of PBS, comes from food companies, including McDonald's, Chuck E Cheese, and others. Those who support limiting the "junk food advertising" seen by children are using this as ammunition, saying that children are too young to make "critical judgments about advertising" and that they are heavily influenced by the products they see. In short, they feel that advertising is a leading cause in making children crave high-fat, high-sugar foods and leads to an increased risk of obesity.
The networks, for their part, insist that they have cut back on food advertising and that many ads are not accepted unless they are in some way promoting education, social development or physical activity.
In the past, studies have shown that the average American child from infancy to 6 watches one hour of TV per day, while 8 to 18-year-olds watch 3 hours daily. This means that they could be seeing as many as 40,000 ads. An alternative solution to heavier restrictions on advertising is that the concerned parents behind the study could simply stop allowing their children to watch that much TV. If the numbers drop even by half, they would have that much less to worry about from advertising, no matter what products were being promoted.
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10-02-2006 @12:08PM MJ said... Its about time..............
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10-02-2006 @1:06PM Michael Schmitt said... Wait a minute… so, somehow, the children are seeing advertisements and want the products being advertised, so they hop in their car, without their parents, go out and eat McDonalds and Chuck E Cheese, without their parents, and get fat, without their parents influence… Come ON people… Kids aren’t getting this way because they are doing all of this on their own. Their parents need to be involved in their kids life and take responsibility for how their kids turn out and not whether or not TV says it’s OK or not. Believe me, I’m for information to be dispersed to the public so that informed decisions can be made by the parents, but are these same parents who allow their kids to get fat also giving them cigarettes and alcohol ‘cause the kid asked for it?
Please…
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10-05-2006 @7:59PM Parke said... Michael's got a good point. The television advertisers consciously and effectively seek to undermine parental authority and turn our kids into junk-food whiners. Perhaps the best solution is to raise kids without broadcast and cable TV -- instead offering well-selected videos without advertising.
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10-02-2006 @1:42PM nalgae said... The fact of the matter is, there are bad parents in this world.
You can't create laws that will make people good parents. You CAN create laws that essentially help children without the intervention of their parents.
If you find a way to fix parents, let me know. Until then, all we can do as a society are actions like this.
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10-02-2006 @6:48PM Adam said... Perhaps shockingly, accept some parental responsibility.
Why is it as adults, Slashfood readers generally regard McDonalds as unedible? I believe its because we have been exposed to the finer foods of the world, not just whatever the 16 year old behind the counter gave us for $1.49.
Perhaps parents should start cooking healthy meals.
Sorry what was I thinking, lets just blame the advertising
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