The HJ Heinz Company has had the highest consumer satisfaction rating in the country for the past six years, and it's no wonder because, although they make many different products, they make one of the most popular and best loved condiments you can name: Heinz ketchup. Everyone likes Heinz, or at least, they think they do. Endless taste tests rank it sometimes higher and sometimes lower than other brands, and the brand still averages a high score. One recent test, however, may actually forecast a change in the way Heinz makes their ketchup. In it, Organic Heinz came out above regular Heinz.
For years, organic goods such as sauces and, of course, ketchup, had a hard time catching on with consumers since their flavors and consistency were too unfamiliar. Perhaps tastes have grown up a bit, or the technology is simply better, but if the organic version is now scoring higher with tasters, we could see a resulting increase in the availability of organic ketchup, possibly in place of the traditional stuff.
Where would you rank Organic Heinz? Is it as french-fry worthy as the classic?










Reader Comments (Page 1 of 1)
9-29-2006 @ 7:57AM
Bonnie said...
There is a definite taste difference between Organic and Original Heinz Ketchup... And for me Organic is the better - not only does it give a more distinct tomato flavour, but a feeling of righteousness - which makes it taste oh, so much better. Best thing? It costs about the same.
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9-29-2006 @ 8:25AM
Melissa said...
In my experience, any brand of organic keychup is superior to non-organic. I started buying organic because the ingredient list was shorter, and no high fructose corn syrup, which is a tool of the devil. First I tried Heinz and then switched to the Safeway brand organic because it was a little cheaper, and both are wonderful (and reasonably priced) - they have a nice, deep flavor that is MUCH better than non-organics.
The only bad thing is that it's spoiled me for regular ketchup, which tastes quite sweet and artificial. I recently bought organic mustard - we'll see how that goes.
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9-29-2006 @ 8:38AM
Rhea said...
I have always liked organic ketchup better than Heinz, but since nearly everyone grew up on Heinz, that is what we think ketchup should taste like. I have had ketchups made from cranberries (phenomenal!) and other interesting ingredients. Politically speaking, when a company like Heinz starts producing an organic product, then the 'green' movement has started winning. I hope one day we all have access to clean food that's affordable.
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9-29-2006 @ 9:14AM
Harlan said...
For those who haven't read Malcolm Gladwell's brilliant essay on Ketchup (and why Heinz is the exception that proves a rule), here's the URL:
http://www.gladwell.com/2004/2004_09_06_a_ketchup.html
That is absolutely worth the 10 minutes of your time it'll take to read!
This also worth reading, on how to get ketchup to come out of the bottle...
http://www.icogitate.com/%7Eergosum/recipes/ketchup.htm
I'm going to have to use up my current bottle of ketchup in order to buy some Organic...!
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9-29-2006 @ 10:26AM
MJ said...
Great to hear that the price is the same! Going to give this a try. Heinz is the only ketchup my family will use, wouldnt think of making meatloaf or sloppy joes without it. Ive tired the generic and others and it just wont do!
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9-29-2006 @ 10:53AM
Dan Tannenbaum said...
Agh!!!! Where are all of my favorite in-edible ingrediants that make food so much fun to eat???? All of those unpronouncable chemicals that my body has been adjusting to for the past 50 years?
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9-29-2006 @ 12:04PM
Mark said...
Organic ketchup? What's next, organic Twinkies?
Why are you all eating that crap, organic or not? If the food needs ketchup to taste good, get better food.
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9-29-2006 @ 4:14PM
krista said...
Since most of the products I buy are organic, I have to give this one a try because my kids will only try Heinz.
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9-29-2006 @ 10:28PM
James said...
Hunts is better than Heinz. I'm a recent convert.
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9-30-2006 @ 4:44PM
Adam Fields said...
I don't know where you're shopping, but around these parts, Heinz Organic ketchup is NOT the same price - it's nearly four times the price. It only comes in 15 oz. bottles, for around $2.50-$3.00. Compare that to 46 oz. for $4.00 for Heinz regular.
I've recently put up an informal comparison of four organic ketchups:
http://www.aquick.org/blog/2006/09/30/informal-comparison-of-organic-ketchups/
(Heinz fared well, but was not the clear winner, and by far the most expensive.)
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9-30-2006 @ 5:03PM
Adam Fields said...
Sorry, three times the price.
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