Now that we are facing all kinds of bans on junk foods from schools, a new product has come to take the place of sodas, long blamed for childhood obesity: good old milk. In October of this year, Bravo Foods International Corporation will begin shipping a new drink called Slammers. These 8 oz. "snowman-shaped" bottles are manufactured so that fit into the same slot that currently holds a 12 oz. can of soda in vending machines. Slammers are 99% fat free milk, have no preservatives, do not need to be refrigerated (which I can't figure out since the product is milk), and have a shelf-life of 6 months.
Hopefully,the different flavors will be cool enough to help kids forget about sodas: 3 Musketeers flavored chocolate milk, Coco Puffs,Trix, Vanilla, Hard Chocolate, and Scrochin' Strawberry.










Reader Comments (Page 1 of 1)
9-29-2006 @ 7:59PM
drink water! said...
Not sure how much this will curb the childhood obesity problem: 8 ounces of the product contains 170 calories, which is almost twice the amount of calories in the same amount of Coca-Cola.
Reply
9-29-2006 @ 9:31PM
Janice said...
great, this is just a product that will 'ease the fear of obesity' by A LITTLE BIT but will totally bring diabetes.
Reply
9-29-2006 @ 9:56PM
MJ said...
Stick with water and juice.........milk out of a vending machine sounds unappealing. Anyone else thinking this way??
Reply
9-29-2006 @ 10:26PM
Lis said...
do not need to be refrigerated (which I can't figure out since the product is milk)
I assume it's like Parmalot, and pasturized at ultra-high temperature.
Reply
9-29-2006 @ 11:07PM
liedra said...
You've not heard of Ultra Heat Treated (UHT) milk before? In Australia you can just buy it in supermarkets from the non-refrigerated shelf. Great for taking camping or to keep around for emergencies.
Reply
9-30-2006 @ 2:51AM
Alex said...
Wouldn't it be better to provide kids with plain, unadulterated real milk (yes, the full fat stuff that comes in at a whole 4% fat)?
Mind you, I have just read the nutritional info for the chocolate one and while the calories are quite high and it's surprisingly high in salt it has actually got loads of nutritional goodies ... eg potassium, phosphorus, B group vitamins.
While I'd personally prefer to avoid the artificial sweeteners and colourings and flavourings I suppose it's better that kids drink something which has some nutritional value (if you can't get them to drink juice, water and plain milk).
Reply
9-30-2006 @ 10:38AM
SCSthrnBell said...
What has happened to giving kids plain 'ole white vitamin D milk?!? Now we have to infuse it with all of this crap just to get them to drink it? I give my kids plain milk or milk with a spoon of Hershey's Syrup. That's the extent of my "doctoring" milk just to get them to drink it. I do not give my kids juice either because of the sugar content. It's milk, water or Crystal Light and maybe a diet drink every now and then for my oldest. They also have to eat half of their food before getting a drink.
Personally, my pet peave is seeing a baby or toddler with a bottle full of Pepsi and I don't think this candy flavored milk is any better. I already tell my 6 yo son and my 6 yo niece things that will make them fat when they are older, such as potato chips and non-diet soda. I have worried and struggled almost my entire adult life with keeping my weight down and I just wish my mom would have done the same things with me when I was little. Bad eating habits catch up with you after a while. Mine caught up to me in my early 20's and it took a HUGE lifestyle change to keep it under control. To this day I still don't drink milk, even though I know that I should because I was never made to drink it. I just want better for my boys and my nieces and I know how hard it is when you have weight issues. It's best to head that off now.
I may buy this every now and then on a special occasion, but I would be sure and tell my son that it's not good for his little body to drink all of the time.
Reply
9-30-2006 @ 4:45PM
TR Cunningham said...
Ultra High Temperature is a method of pasteurization. The process where in a continuously pressurized environment milk is heated to a higher than normal temperature for a longer than normal time in a higher than normal temperature, and then cools the milk before it is stored in an aseptic package (hermetically sealed, no light/air/germs). The elevated temperature destroys bacteria and the packaging hermetically seals the milk to retain freshness. This results in a shelf stable, extended life, no refrigeration needed product that does not require any preservatives.
I find that some of the organic dairies use this process to avoid having to use preservatives. (You can also find soy milk/tofu pakaged like this.)
Reply
9-30-2006 @ 8:32PM
kaitlin Hess said...
People....come on , first you complain about soda....now milk....i mean its 99 percent fat free and no sugar added.....do you remember what it was like to be a kid??
Reply
9-30-2006 @ 9:28PM
Adriane said...
I've tried the milky-way flavor of these. They're pretty good, but I don't see how they replace soda nutritionally. They're pretty awful for you in terms of caloric intake and holy smokes, they are SO THICK, they are like drinking a milkshake. I think the one I bought hung around for 3 days.
Reply
10-01-2006 @ 8:00AM
Cherish said...
I think this is an "okay" option, to help fix problems with children who don't drink milk..but I'm not too fond of all the sugar. I think they should be trying to up Juice moreso, at least that's natural sugar. What about combining fruit with milk? Probably been tried...
To SCSthrnBell, arn't you afraid of the Aspartame in Crystal Light and Diet Sodas?
Reply
10-01-2006 @ 9:22PM
Brian said...
Slammers aren't new - some of the flavors they are introducing are new. We covered them first in January of 2006:
http://candyaddict.com/blog/2006/01/31/slammers-wow-in-a-bottle/
Reply
10-03-2006 @ 10:53PM
Mike said...
I dont see the big deal, my high school has had milk for years, and I see people drinking it, as opposed to soda and Snapple
Reply