They certainly don't need any sort of advertising to get me to their restaurant. All it took was news that McDonald's might serve breakfast all day and they have the promise of at least one visit from me.However, in China, McDonald's is using a pretty aggressive marketing strategy to sell their burgers. Rather than going the usual route they have gone in the past when entering foreign market of modifying their menu to suit the local tastes, McDonald's is pushing traditional American hamburgers like the Quarter Pounder and Big Mac on Chinese customers with sexually suggestive ads. Because beef is much more expensive than other meats in China, McDonald's is playing to the "luxury" of beef in their burgers. You can watch their tv commercials, which are even racier than the print ads, from a link on the online article.
Second Helping of Slashfood - June 19
Competitive-Eating Contest to Pit Humans Against Elephants
The Backyard Boom - The Hungry Bride
Reader Comments (Page 1 of 1)
9-25-2006 @ 10:26PM
kaitlin Hess said...
Sex sells.....this is hardly news.
Reply
9-25-2006 @ 10:50PM
Al said...
Anybody have any idea what the blur drink is at the end of the commercial?
Reply
9-26-2006 @ 10:39AM
MJ said...
That ad will make me go to Bk for lunch...LOL
Reply
9-26-2006 @ 10:39AM
MJ said...
LOL Looks like a glass of water! Looks like she could use it..............
Reply
9-26-2006 @ 3:27PM
Will said...
So after I changed my pants, my biggest question too was what is that blue drink?
Reply
9-30-2006 @ 2:42PM
SCSthrnBell said...
Wendy's is better if you have to eat out anyway.
Reply