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Controversial energy drink promises drug-like effects

cocaine energy drinkPounding that six-pack of Diet Coke do nothing but bloat you? Does it feel like someone replaced your usual brew with decaf? You could try any number of energy drinks out there, but those don't seem to do much except make your stomach turn over. You need more! More caffeine! More energy! More attitude!

More of a drug-like effect?

Apparently, the latest energy drink to hit the fast and furious market already filled with the likes of Monster, Red Bull, and Rockstar boasts the ultimate high -- one that feels like a cocaine high. Cocaine Energy Drink doesn't contain any cocaine, but with 280 mg of caffeine, it promises the "highest energy content of ANY energy drink on the market today! 350 percent greater than The Bull!"

As you would expect, drug experts, nutritionists, and parents are alarmed. However, James Kirby, the inventor of the drink, says that it does not glamorize nor promote drugs. He said, "Maybe this can help by making parents and kids not afraid to talk about drugs."

Uh, excuse me, Mr. Kirby? He must have been on something when he said something as stupid as that.

Filed Under: Drink Recipes, New Products
Tags: america, cocaine, cocaine energy, cocaine energy drink, drugs, energy drinks, james kirby, monster energy, red bull, rockstar energy drink, soda, soft drinks

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Reader comments (Page 1 of 15)

totoro

9-24-2006 @2:09PM totoro said... "doesn't glamorize nor promote drugs?" yeah, thats why the first link on his site is "DEALERS". The only thing worse than exploitive, controversial marketing is when the company claims to be doing it for altruistic reasons. Just admit you are taking advantage of the supposed "cool" of drug culture to promote your drink, and spare us the mealy mouthed excuses.
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peabody

9-24-2006 @2:50PM peabody said... Darn close to the worst idea ever.
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DELLA

9-24-2006 @3:46PM DELLA said... Not only is one of the first links on the site "DEALERS", but one of the ingredients, INOSITOL, is said to be a "cutting agent" for cocaine (I looked it up after reading the ingredient list)....
The site also claims "THE LEGAL ALTERNATIVE
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Dr. Electro

9-24-2006 @4:10PM Dr. Electro said... What comes next? An advertising campaign that encourages us to "crack" one open?

Can we all get together and take turns hitting this guy with the idiot stick?
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Finished Law School

9-24-2006 @4:16PM Finished Law School said... I look forward to hearing about the criticism, negative press and possible lawsuits that will be against this product and the stupidity of its creator.
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MJ

9-24-2006 @5:05PM MJ said... BAD.............What are thinking????????????????
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angelique

9-25-2006 @11:25AM angelique said... Wow. That's just plain wrong.

They've got to be made of brass if you're going to try and spin something so blatantly provocative as 'educational'. How socially irresponsible can a company be? Can this guy be serious? What store is going to stock that? I don't see many corporations being willing to put it on their shelves...they don't want the drama. And small independent stores (both of them) might not want to encourage the mere discussion of a boycott by community leaders. It might be viable on ebay as a gag gift, but ... I don't see this going far. I'm completely amazed it made it past the circular file.
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Michael Wells

9-25-2006 @2:38PM Michael Wells said... I look forward to hearing about the criticism, negative press and possible lawsuits ...

Trouble is that's all publicity. Every kid will want to have one of these. Best way to kill a product is ignore it. Crystal Pepsi, anyone?

Now, if they called it "Crystal Meth," it may have sold better.
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Ron Cameron

9-27-2006 @1:52PM Ron Cameron said... So, where can I get some?
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MiMi

9-28-2006 @8:06PM MiMi said... OOO order me some now!!!!!!
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gerry lee

9-28-2006 @8:08PM gerry lee said... They couldn't build a wall tall enough for this guy to fall off of. Bad enough we had perfume called Opium, now we have a Cocaine drink. Talk about promoting the drug market. About as close as it gets. Wonder who his supplier is!
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John

9-28-2006 @8:12PM John said... People have been drinking "Coke" forever and nobody has seemed to make a drug connection with that name. Cocaine was in the original coca-cola. That's where the name "Coke" came from in the first place. This product will fade away all by itself. It's not like they called it, "Hitler-a-Cola."
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MRSNOE1

9-28-2006 @8:17PM MRSNOE1 said... Hmmm Soundslike someone needs to go to OZ and get a freaking brain!
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Marcia Sanford

9-28-2006 @8:17PM Marcia Sanford said... Yeah...America's already plenty screwed up....this is all we need .....one more FAKE high for our kids! I hope Mr. Kirby's new "product" drives him straight to bankruptcy and then some....couldn't happen to a nicer guy!
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Paul O

9-28-2006 @8:26PM Paul O said... Hey no matter what this guy is a marketing genius. With that name it will fly off the shelfs. Can't blame some one for trying to make money. Before it came out it got more publicity then most of major brands get with new releases. Its not like he is telling you to go buy drugs or encourages you to do them.
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vince

9-28-2006 @8:23PM vince said... It has an extraordinary amount of caffeine in it. Over 3 times the amount of red bull!! Thats just crazy or suicidal, one of the two. Caffeine is considered a drug and such hefty amounts of it are definetely going to cause health problems (hypertension, etc). I wont be suprised if somebody mixes this drink with alcohol and gets a heart attack or something. I guarantee this drink wont last long and lawsuits are going to pour in. (No pun intended)
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Dan

9-28-2006 @8:23PM Dan said... I'm glad this guy's comming out with something more potent. I hardly ever drink energy drinks, however when i do they have none of the claimed effects on me...as far as keeping me more alert. Maybe this one will do the trick?
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Kevin

9-29-2006 @12:56AM Kevin said... I have been drinking coffee in the POTS per day amount for many years. Caffeine does not give me energy. Why should we believe this hupe. Also, Doesn't the word `Cocaine' suggest drug use! Not good for kids to see!!

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helena

9-28-2006 @8:27PM helena said... i,m a 66 yre old grandma, have noooooooo energy and am arthritic, i,m sedentary most of the time, i would loove to have something to give me a boost during the day, i,m not into drugs, would like very much to try this product, but refrain from it bcuz of the caffeine, i,m allergic to caffeine
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Paul

9-28-2006 @8:28PM Paul said... You can all complain about this gentleman and his...original name for an energy drink. The name obviously did what it was supposed to though, look how many people here are talking about it already.
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287 Comments / 15 Pages

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