"doesn't glamorize nor promote drugs?" yeah, thats why the first link on his site is "DEALERS". The only thing worse than exploitive, controversial marketing is when the company claims to be doing it for altruistic reasons. Just admit you are taking advantage of the supposed "cool" of drug culture to promote your drink, and spare us the mealy mouthed excuses.

Reply

Darn close to the worst idea ever.

Reply

Not only is one of the first links on the site "DEALERS", but one of the ingredients, INOSITOL, is said to be a "cutting agent" for cocaine (I looked it up after reading the ingredient list)....
The site also claims "THE LEGAL ALTERNATIVE

Reply

What comes next? An advertising campaign that encourages us to "crack" one open?

Can we all get together and take turns hitting this guy with the idiot stick?

Reply

I look forward to hearing about the criticism, negative press and possible lawsuits that will be against this product and the stupidity of its creator.

Reply

BAD.............What are thinking????????????????

Reply

Wow. That's just plain wrong.

They've got to be made of brass if you're going to try and spin something so blatantly provocative as 'educational'. How socially irresponsible can a company be? Can this guy be serious? What store is going to stock that? I don't see many corporations being willing to put it on their shelves...they don't want the drama. And small independent stores (both of them) might not want to encourage the mere discussion of a boycott by community leaders. It might be viable on ebay as a gag gift, but ... I don't see this going far. I'm completely amazed it made it past the circular file.

Reply

I look forward to hearing about the criticism, negative press and possible lawsuits ...

Trouble is that's all publicity. Every kid will want to have one of these. Best way to kill a product is ignore it. Crystal Pepsi, anyone?

Now, if they called it "Crystal Meth," it may have sold better.

Reply

So, where can I get some?

Reply

OOO order me some now!!!!!!

Reply

They couldn't build a wall tall enough for this guy to fall off of. Bad enough we had perfume called Opium, now we have a Cocaine drink. Talk about promoting the drug market. About as close as it gets. Wonder who his supplier is!

Reply

People have been drinking "Coke" forever and nobody has seemed to make a drug connection with that name. Cocaine was in the original coca-cola. That's where the name "Coke" came from in the first place. This product will fade away all by itself. It's not like they called it, "Hitler-a-Cola."

Reply

Hmmm Soundslike someone needs to go to OZ and get a freaking brain!

Reply

Yeah...America's already plenty screwed up....this is all we need .....one more FAKE high for our kids! I hope Mr. Kirby's new "product" drives him straight to bankruptcy and then some....couldn't happen to a nicer guy!

Reply

It has an extraordinary amount of caffeine in it. Over 3 times the amount of red bull!! Thats just crazy or suicidal, one of the two. Caffeine is considered a drug and such hefty amounts of it are definetely going to cause health problems (hypertension, etc). I wont be suprised if somebody mixes this drink with alcohol and gets a heart attack or something. I guarantee this drink wont last long and lawsuits are going to pour in. (No pun intended)

Reply

I'm glad this guy's comming out with something more potent. I hardly ever drink energy drinks, however when i do they have none of the claimed effects on me...as far as keeping me more alert. Maybe this one will do the trick?

Reply

Hey no matter what this guy is a marketing genius. With that name it will fly off the shelfs. Can't blame some one for trying to make money. Before it came out it got more publicity then most of major brands get with new releases. Its not like he is telling you to go buy drugs or encourages you to do them.

Reply

i,m a 66 yre old grandma, have noooooooo energy and am arthritic, i,m sedentary most of the time, i would loove to have something to give me a boost during the day, i,m not into drugs, would like very much to try this product, but refrain from it bcuz of the caffeine, i,m allergic to caffeine

Reply

You can all complain about this gentleman and his...original name for an energy drink. The name obviously did what it was supposed to though, look how many people here are talking about it already.

Reply

I would hope this product never gets marketed! I am very concerned as the mother of a high school football player. The power energy drinks that are out there are marketed to young impressionable athletes! I would hate to think this would be available anywhere to anyone, but if it ever makes it to the market who monitors who it is sold to ????????

Reply