McDonald's has just announced that they will reduce the amount of salt on their french fries by 50% at stores across the Atlantic in the face of growing concerns about salt consumption from the public. The change will first take effect in Ireland and, since the salt content of fries in the UK as a whole has already been reduced by 24%, it would not take too much to spread the change to the whole area. The fast food chain also plans to eliminate trans fats over the next several weeks.
Apparently, these initiatives are part of a list of "10 commitments" to healthy eating, the environment and other PR-friendly causes that McDonald's is planning to follow to increase consumer confidence in the brand. It must be working, since they have reported an 8.8% increase in European sales in the last month alone. Or, of course, people are just addicted to the burgers.
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Reader Comments (Page 1 of 1)
9-20-2006 @ 1:44PM
Patrick Haggood said...
Watching how the "customer-driven" staff at the local fastfood haphazardly wave the salt shaker over the fries (often landing the lion's share on one side of the pan) I don't see how they're going to institute their 50% reduction in salt. My guess is that they'll have a some greenbar report with charts that divides tons of salt by servings of fries and from that "shows" they're reducing salt. If the shakers actually get the salt on the fries rather than in the pan, they'll have the same ammount of salt on the fries but would only show reduced usage from reduced *waste*.
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9-20-2006 @ 2:06PM
Haley said...
This sounds good, except for the fact that I eat McDonalds fries more than any other fast food place BECAUSE they are so salty...and when my fries arent salty enough, there are always those little white packets of salt to add...
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9-22-2006 @ 8:33AM
MJ said...
This is a great idea hope they do tha here. You can always add more salt, most of the time they are too salty thats why I skipped the fries or get a small one. If you tell them no salt they will fix it. But plan on a good wait.I got a chart from insurance company showing the fats and salt in fastfood and was shocked, not at the fats and calories but, the sodium levels!
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