There are some coffee shops that have a wide variety of teas, usually loose-leaf, in addition to their selection of coffee and espresso drinks. On more than one occasion, I have seen customers become irate when trying to order tea, insisting that they "just want tea" as the girl behind the register gently tries to explain that there are, in fact, many kinds of tea. The shops should just keep a stash of Lipton teabags in the back for these types of customers because that is the generic tea that they are most often referring to. It is a tea that they have grown up with, though they often know little about it.
The mindset that there is but one type of tea is changing and the tea-drinking population is developing a newfound appreciation for different types of teas. As a result, even Lipton is coming out with some variety.Lipton's new Pyramid Line comes in pyramidal bags and uses a blend of long-leaf teas and pieces of fruits for flavor, as well as to sweeten the drinks a bit for the tasters. Judging from the flavors - White Tea with Island Mango and Peach, Green Tea with Mandarin Orange, Red Tea with Harvest Strawberry and Passionfruit, Vanilla Caramel Truffle, Bavarian Wild Berry Tea, Black Pearl Tea - the company is trying to make the premium teas sound appealing, avoiding potentially intimidating words like rooibos (the red tea).
Suggested retail prices are low, much lower than most premium teas, so it's possible that a few drinkers of just "tea" will branch out and try them. Or, at the very least, acknowledge that they exist.