EU consumers want standard nutritional labeling

by Nicole Weston, Posted Sep 16th 2006 @ 12:03PM

In contrast to American consumers, who regularly request that the nutritional information be presented in the absolute simplest form possible, European consumers are now saying that they would prefer to have the calories in foods on their nutritional labels. The reason for this is not that they have some deeper understanding of nutrition than Americans, but that energy-based labeling is the most widely understood system and that many consumers would like to see an EU-wide system that does not vary from place to place. The US system seems to be their model, with the most recent drive being for foods to have "front-of-pack and back-of-pack nutrition labeling, based on a uniform list of nutrients, nutrition information per serving and the introduction of Guideline Daily Amounts (GDAs)." Once a standard is in place, then simplifications can be made or additional labeling systems added, but you can't simplify what isn't there, so shoppers will have to wait for a basic system first.