Dunkin' Donuts has been trying to change its image all year. Some say "if it's not broke, don't fix it." Others, like the firms that now own the company, don't really subscribe to that theory and concentrate of fixing things anyway. In this case, they're planning to add non-breakfast items to their menus. But consumers first have to adjust to the idea of Dunkin' Donuts as more of a fast food restaurant, and less of a coffee shop. To that end, the company is rolling out some breakfast sandwiches that look much like the ones available at other quick service restaurants.
The Sausage Supreme Omelet Sandwich is made with eggs, sausage and American cheese on a bagel and the Supreme Omelet has bacon, cheeses and eggs on a croissant. At least they didn't try to come up with a Dunkin' Donuts version of the Luther burger, which might have been a tempting choice since they are known for their donuts.
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Reader Comments (Page 1 of 1)
9-16-2006 @ 12:04PM
Franz Hemingbeck said...
That sandwich looks like someone threw up in an egg form and slapped it on a griddle.
Yuck!
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9-16-2006 @ 1:25PM
Dr. Electro said...
We have no Dunkin where I live. However, I have tried Dunkin Donuts in many places.
I find our local company, Southern Maid Donuts to have a far superior product to Dunkin's. If you evere have the opportunity to munch a Southern Maid fresh from the fryer you will immediately notice the flavor and texture. They make a delicious, melt-in-the-mouth cake donut but their raised donuts practically float in the air.
Back to Dunkin's experinenting: They are bound to drive a loyal clientelle away with all the nonsense. I hope the rest of America's donutters don't follow suit.
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9-16-2006 @ 3:38PM
calamari said...
Aside from the capital costs of adding new equipment, expanding the menu is pretty much a no-lose proposition. There's no reason regular customers would stop coming in for coffee (a larger portion of Dunkin's sales than donuts), and the expanded menu might increase business over dayparts that are now dead-dead-dead. This is why you'll see Dunkin' Donuts cobranded with Baskin-Robbins and/or Togo's in some venues -- it evens out business over the day, making it possible to afford better locations.
Starbucks is also expanding its menu into more lunchlike items, again to smooth out business and to compete with fast food chains that are moving into better coffee (e.g., the McDonald's Cafe concept).
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9-16-2006 @ 6:23PM
Topslakr said...
Dunkin's has had Sandwiches like that for years... at least up here in the North East of the US. The quality of thier bagels ahs gone way down though and they are no longer very bagel like.. aside from shape. I've stopped going their and started going to a local place that makes great bagels and great sandwiches. If Dunkin's can get quality up I'd start going back but I don't see it happening. They are becoming more diverse and less interesting it seems...
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9-17-2006 @ 5:55AM
teri said...
Yeah i too live in the Northeast and have been getting Egg and Cheese Croissants for over 10 years in Massachusetts, New York and New Jersey. (sausage, bacon, etc. was also available but i'm a veggie).
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9-17-2006 @ 10:18AM
Franz Hemingbeck said...
That sandwich looks like a baby vomited in an egg form. Who eats this crap?
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9-22-2006 @ 8:38AM
MJ said...
This looks a mess thought I was the only one! Seems we mostly agree. The bread looks....fake and that egg.....LOL spanish coaster, maybe???? Totally nasty looking could not give it to me!!
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10-12-2006 @ 11:47AM
Joanne Cerulo said...
Nothing annoys me more when I'm running into a Dunkin Donuts for a quick cup of coffee than to stand in line behind someone ordering a breakfast sandwich. There I stand and wait while the one person working cooks the egg, puts together the sandwich, and wraps it. If they're going to offer cooked food, get someone else besides the counter help to cook it!
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