Single-serving wines are growing in popularity, and though they make up just under two percent of the total wine market, sales in the relatively new sector have grown by 14.7% in the past year and are increasing daily. As the market grows, higher quality wines are being repackaged, where once only lower-end wines used non-traditional packaging.
The reason for the explosion in the industry is a simple one. Although wine is enjoying an unprecedented high in popularity, many people still view it as being for a special occasion, when company comes over or they really want to kick back and celebrate. They don't want to open a whole bottle for just one or two glasses per week; they want wine to be convenient. Single serving boxes and mini bottles offer the perfect solution, since they hold 1 to 1 1/2 glasses of wine each and don't give an occasional drinker the sense that they are "wasting" a whole bottle by opening it. They make wine more more accessible to a large audience of occasional drinkers who were underserved by the market.
"It gets wine on the table every night," said one winemaker.