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Single-serving wines are growing in popularity, and though they make up just under two percent of the total wine market, sales in the relatively new sector have grown by 14.7% in the past year and are increasing daily. As the market grows, higher quality wines are being repackaged, where once only lower-end wines used non-traditional packaging.
The reason for the explosion in the industry is a simple one. Although wine is enjoying an unprecedented high in popularity, many people still view it as being for a special occasion, when company comes over or they really want to kick back and celebrate. They don't want to open a whole bottle for just one or two glasses per week; they want wine to be convenient. Single serving boxes and mini bottles offer the perfect solution, since they hold 1 to 1 1/2 glasses of wine each and don't give an occasional drinker the sense that they are "wasting" a whole bottle by opening it. They make wine more more accessible to a large audience of occasional drinkers who were underserved by the market.
"It gets wine on the table every night," said one winemaker.
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9-14-2006 @10:17AM Alex said... If you live with someone else who drinks surely getting through one bottle over two or three days isn't a problem?
Actually, even living by yourself, getting through one bottle over two or three days is pretty easy - and if you put the cork back in the bottle the wine will hardly spoil over such a short period of time.
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9-14-2006 @7:51PM Cary said... For the non-wine drinker, or infrequent, or like myself who can not tolerate red wine, these little bottles are the perfect solution for cooking...I always have just enough for a delicious sauce or marinade with out waste. I used to always use white vermouth, but now I can avoid the seasoning and herbals when I want to.
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9-14-2006 @11:03AM rkmase said... Yeah, totally. I mean a 750ml is about 4-5 glasses of wine. The girlfriend and I usually polish one off between dinner and a movie.
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9-14-2006 @12:56PM ryan said... I like them because i don't drink wine, yet i do cook with it. I can keep four of the little bottles in my pantry for a while and not have to open a big bottle of red just for a cup of fluid and have the rest go to waste.
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9-14-2006 @1:50PM calamari said... There's a bottle of red going bad on our kitchen counter because, though both of us drink, we don't drink much... and it really didn't go with anything the day after we bought it... and no one felt like wine with dinner the day after that... It's been sitting there a couple of weeks now.
I'd be delighted if more wines were available at the liquor store in half bottles, so we *could* finish it in two days.
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9-14-2006 @4:22PM rmj said... the little single-serving wine boxes are perfect for stashing in my purse and sneaking into movie theaters.
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9-16-2006 @9:11PM Muse said... I'm a red wine drinker but I don't often drink white wine. I picked up this tip from one of Nigella Lawson's books. If you've got an open bottle of wine and want to save it for cooking, you can freeze it in half-cup or one-cup measures. Of course, it doesn't totally freeze because of the alcohol - it somewhat resembles a slushie - but it seems to work in terms of keeping the wine useable for cooking purposes.
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9-26-2006 @6:11PM Brian said... Single serving bottles of wine are perfect for nightclubs and taverns that want to offer more than just Red? or White? because these places have a problem with the wine turning before they can sell the whole 750ml bottle. Also, for people cooking, you can actually still cook with wine that has already turned. What do you think restaurants cook with to keep their costs under control?
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