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Boston Pizza's big hands campaign


Non-U.S. TV commercials often make me howl with laughter. The latest spot from Canada's Boston Pizza sounds equally hilarious from the description I just read in Nation's Restaurant News. Unfortunately I couldn't find a clip of it anywhere.

Here's how it goes. The voiceover says that the Clarks have gargantuan hands. Soon we see that such appendages aren't exactly, um, handy. Mr. Clark slams his grotesque finger with a hammer as he tries to put together a birdhouse and Mrs. Clark can't seem to put in her contact lens. And poor junior can't put any of his hard-earned coins into his piggy bank.

The solution for their woes is of course heading to Boston Pizza where those hands prove to be more useful. While noone would blame you for thinking that spot shows them eating pizza with their gigantic mitts, that's not the case. Seems their oversized meathooks prove perfect for holding a full rack of ribs.

And just what are ribs doing in a place named Boston Pizza? I'm not sure, but my meat-and-fire-loving alter ego, Joey Deckle, wouldn't set foot in such a place with 10-foot hands.

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