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Ad Age reports (subscription) that sales of dark chocolate are up 40% this year, in increase leading to $1.62 billion in sales, after only a 29% increase from 2003-2005. One of the reasons for the increase is the fact that this past year has seen many reports that dark chocolate and cocoa are good for your health, in addition to chocolate bars promoting themselves as health foods. All the media coverage of the subject, on top of companies continually rolling out new dark chocolate products, has really made consumers more aware of dark chocolate and more willing to try it.
Any health benefits aside, consumers are learning to appreciate chocolates in the same way that they learned to appreciate different coffees so many years ago. Chocolate has nuances and the fact that people want to taste and learn about them is evidenced by the fact that more and more chocolates are stating their cacao percentages and countries of origin on the label.
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9-10-2006 @12:49PM ben said... good, i mean dark chocolate gives more of a natural "cacao" experience i suppose. i like it too. however, i just feel wierd seeing all these people believing that it is healthy! i mean, the second (sometimes the FIRST) ingredient in many of these dark choco bars is SUGAR. not to mention that much of the processing destroys much of the antioxidant value. tasty stuff tho:)
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9-12-2006 @6:41AM fanatic cook said... I love Green&Black's 70% Dark. I do. Hands down. I mustn't be the only one because my local food stores keep running out of it. The hazelnut and orange and other flavors sit there, but that one simple 70% dark flies off the shelf!
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