Hannaford Bros. operates 150 grocery stores in upstate New York and throughout New England and is implementing its own system, perhaps in lieu of a nutritionist at each location, to let customers know the nutritional value of the foods they're planning to buy. Their rating system assigns stars to food items based on USDA guidelines, adding points for nutrients and taking away for high levels of fats and sugars, but not taking calories into account. The system is:
- 1 star: good choice
- 2 stars: better choice
- 3 stars: best choice
- 0 stars: no nutritional value
The store stocks over 27,000 items and only 25% of them got one or more stars. Some staples, like cooking oil, were not evaluated. Is it a perfect system? No, but it does accomplish its goal of giving consumers a general idea of the nutritional value of foods without requiring "a nutrition degree to understand." A store survey said that 8 out of 10 customers wanted some form of nutritional guidance and they're trying to deliver it in a basic form.
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