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While PepsiCo, along with its number one rival Coca-Cola, might be facing battles in India over the banning of its sodas, the company is relying on a slightly different segment of their business to fuel their overseas growth: potato chips.
They may seem trite here in the United States, but potato chips are easy to modify to local cultural cuisines. We may think Spicy Thai flavored Kettle Chips are exotic, but in the country of Thailand, Lay's, owned by PepsiCo, sells seaweed flavored potato chips. And its not just potato chips either, The seaweed flavor is on Doritos in Taiwan. Some of the other local flavors are:
- UK - Lamb and Mint flavor, Beef and Onion Flavor, Pickled Onion flavor, a puffed snack with Spicy Tandoori Masala flavor and Cool Yoghurt and Mint flavor
- India - The Chaat Street line reflects the flavors of street vendor snacks
- China - Cool Cucumber and Cool Lemon chips
- Brazil - Shrimp Cocktail flavor
The local flavors travel across boundaries, too. Lays "Mediterraneans," fried in olive oil with flavors like Feta cheese and Tomato and Basil, did well in South America. I just wish they'd sell some of those more interesting flavors here in the US.
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9-09-2006 @9:47PM mella said... Where can I get my hands on a bag of each? I seriously love potato chips, and I would love to try these flavors, especially Tandoori Masala!
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9-12-2006 @7:07AM steph said... They sell some of those flavors here in Amsterdam, and I generally avoid them because they are full of artificial flavors and msg. Which makes them *not* tasty.
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9-10-2006 @8:52AM karen said... The only one that sounds good to me is the Olive oil, Feta, Basil, and Sundried Tomato one.
I would *love* those to be sold here... and I'm not even a potato chip fan.
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9-11-2006 @6:27PM Carrie said... Ruffles has Ham flavored potato chips in Spain...
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11-21-2006 @3:12PM Lindsay said... The Lamb and Mint is GROSS!! I recently tried a bunch of UK crisp flavors, and Lamb and Mint was by far the worst. My friend described the flavor as catfood, and she would know. Flavors like roast chicken and spicy chilli are pretty good. I am now in LOVE with bacon flavored crisps, perfect with any sandwich.
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