Cartoons in the produce aisle

by Sarah J. Gim, Posted Sep 7th 2006 @ 6:02PM

cartoon branded fruit Earlier this summer, Nicole posted about Disney's partnership with UK's Tesco supermarkets to sell their Disney-branded fruit.

Well, it's not just in the UK, and it's not just Disney, either. While Disney might be the biggest player in the fruit-branding game with a partnership with 15 large growers across the country via Indianapolis-based produce distributor Imagination Farms LLC, other cartoon characters are making their way into the garden. Nickelodeon's SpongeBob SquarePants will leave his pineapple under the sea and appear on spinach. Dora the Explorer will be hawking oranges. Warner Bros. has partnered with Ready Pac produce for Tweety Bird grapes and Tasmanian Devil apples.

At least the entertainment companies are being more responsible with their gross marketing by trying to sell fruits and vegetables to kids rather than French fries.

Filed Under: Vegetarian, Vegan, Cooking With Kids, Television/Film, Stores & Shopping, Health & Medical, Ingredients, New Products
Tags: america, british isles, cartoons, disney, dora the explorer, europe, fruit, fruits, licensing, marketing, nickelodeon, produce, spongebob squarepants, stores-and-shopping, tasmanian devil, tweety bird, vegetables, warner bros, wb