When the first organic wines came out, there was something of a hippie stigma attached to them. The method of growing the grapes was more important than the finished product and, as a result, the wines really couldn't compare to the more traditionally produced vintages. But everyday consumers and connoisseurs alike are no longer turning up their noses at organic wines because there are excellent ones available now. More vineyards are making them and the wines are getting better all the time. The reason for the turn towards organic wine is that consumers' demand for organic products is growing in scope, stretching beyond produce. Their demand means that the market is bigger - the supermarket Sainsbury's reports over 400% growth in the sale of organic wine in the last year - and to fill it, more organic wine is being produced.
Organic wines getting more popular
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