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Cereal for OSU Buckeye fans

by Nicole Weston, Posted Sep 2nd 2006 @ 9:03AM

When the school year starts back up, sports fans can look foward to a new season of college football. In addition to cheering on their team at games, fans of the Ohio State Buckeyes will get a new way to show their spirit: Buckeye HerOes cereal, the breakfast cereal with OSU current and former players on the box. The honey-nut-toasted-oat cereal sounds exactly like similar to a well-known national brand, so it probably won't take much for fans to hand over the $3.49 at Kroger stores for a box. OSU is not the first university to do a cereal promotion, but their 75,000 box run of product is the largest to-date and the manufacturer says that more will be produced if the initial fun sells out, with a production run once or twice a year.

OSU's next branded product is expected to be single-serving milk cartons.

Source

Filed Under: Business, New Products
Tags: breakfast, buckeye, buckeyes, cereal, cereals, football, honey nut toaste oat, midwest cities, ohio state university, osu, sport, sports

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