The growing thirst for hard cider may prove to be the saving grace for Britain's apple orchards, which have lost two-thirds of their trees since the 1970s. Cider's newfound popularity has been linked to Irish maker Magners, which has helped the drink shed its downscale image.Magners is doing such a robust business that the company has begun to purchase British apples. And they're not the only cider maker driving the resurgence of the country's apple orchards. Thanks to a hot summer and cider's association with organic foods demand is up across the board. Last month sales of the refreshing libation leaped 51 percent. How about them apples!?

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8-30-2006 @1:45PM Beth said... I looooove Magners! Living in Belfast I would drink Bulmer's (same thing) with Black currant juice. Have missed it until I saw it my local beer distributor. Most expensive case of anything I've ever bought, but worth every drop!!
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8-30-2006 @1:15PM Erin said... Bulmers/Magners is my favorite cider and most pubs I've been to here in San Diego don't seem to carry it. Maybe this will change!
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8-30-2006 @9:44PM Lynds said... I loved this when I was in Ireland. But I cant find it here in NC and I miss it.
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