The driving force behind the changes that Dunkin Donuts has gone through in the past year seems to come from the three private firms that bought the company last year, steering it away from tradition and into new markets. Some changes, like adding smoothies and better coffees, are minor, but others are big. The chain does 70% of its business before 11am but several locations will now begin offering more savory lunch and dinner menu items in an attempt to attract customers throughout the day.
So far, at least three of these concept stores are planned, mostly to be in existing locations. They will offer foods such as hot dogs wrapped in pastry and flatbread sandwiches. The stores will also have a design makeover, with wooden chairs instead of plastic swivel ones, and with more liberal use of the chain's signature orange and maroon colors.
Since one previous attempt to sell sandwiches and soups was not a success, the Dunkin' executives have to hope that the new concept catches on with "the Dunkin' tribe," or they'll simply have to go back to the drawing board yet again.
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