Smirnoff is the latest company to join in the viral marketing trend, putting a video on YouTube to gain interest in their newest product. Since we all enjoyed the Folgers ad so much, it seemed only natural to put up new Smirnoff ad. The ad is a music video featuring the "New England gangsters" known as "Prep Unit" - in other words, three white guys rapping about Cape Cod, the Hamptons and Harvard while playing croquet and tennis. The ad promotes Smirnoff's new malt iced tea beverage, Smirnoff Raw Tea, which is in limited release on the East Coast at the moment (but can also be found online). It's a funny ad, but as far as raps about food go, nothing can beat the SNL Lazy Sunday cupcake rap.
Tea Partay!
Posted Aug 17th 2006 4:01PM by Nicole Weston
Filed under: Business, Trends, New Products
Tags: ad, ads, advertisement, advertising, alcohol, malt, malt beverage, marketing, prep unit, PrepUnit, rap, raw tea, RawTea, smirnoff, smirnoff raw tea, tea, tea partay, viral
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Reader Comments (Page 1 of 1)
8-17-2006 @ 5:41PM
JoAnna said...
that's just about as awful as it gets.
Reply
8-17-2006 @ 7:50PM
MJ said...
Dang..........LOL.......LOL......So sad!
Reply
8-31-2006 @ 11:52AM
Mark Zookie said...
check out teapartay.com, prepsta guide...so funny
Reply