In light of the usual not-in-my-town stories of supermarkets opening, it is "refreshing" to see a story about one town who is welcoming a new store.
Since the closure of Morrison's in London's Gypsy Hill, local traders say that visitor numbers dropped considerably and they launched a campaign to attract one of the big chains to open. Waitrose was their initial choice (which shows the area has a certain level of affluence) but the store declined, leaving the way open for Sainsburys. Even the local deli is welcoming the opening despite estimates of loosing £300-£400 in sales a day.
Sainsbury's expects some 4,000 customers to visit its store each week, and local shop-keepers expect a trickle-down effect. As one shop owner said if only 1% of these people visit his store that is an extra 40 customers a week.
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