Heinz has a very unusual new marketing idea, offering customized labels for bottles of their products. They are not the only company to offer custom imprinting, but surely they are the only condiment company. And who would have thought that custom ketchup would be a draw in the first place?
At MyHeinz.com you can select one of five different products and add either an "everyday message" or a "custom message" to it. The everyday messages include: Happy Birthday, Happy Anniversary (would only recommend this in conjunction with another anniversary gift - like a barbecue) and Get Well Soon. The custom message can be almost anything, so get creative.
Heinz suggests that the bottles are appropriate for birthdays, anniversaries, weddings, family reunions and tailgating. We're still not sold on the anniversary idea, but those last two occasions actually seem like ketchup would be a perfect topper for them, not to mention the fact that a kid would be thrilled to see his or her name on ketchup put out at their birthday party.

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8-07-2006 @9:17AM Ann said... I think this service will be popular among small caffees. They can print anything about their caffee or maybe even some popular phrases of famouse people
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8-07-2006 @9:28AM Amy said... How about "not a vegetable"!?
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8-07-2006 @12:25PM Nicole Weston said... That is brilliant, Amy!
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8-07-2006 @2:17PM Vesna said... The only condiment company, perhaps, but not the only condiment purveyors. The Mount Horeb Mustard Museum and Gourmet Emporium has been offering personalized mustards for years. You can get not just text, but your logo, photo, design, etc. on jars of any of a variety of scrumptious mustards. Check out http://mustardmuseum.com/category/13
Also -- the Mustard Museum's curator -- an outspoken, flamboyant sort -- would be horrified at the idea of personalizing (his arch-nemesis condiment) ketchup!
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8-07-2006 @2:31PM Miriam said... or
"MY FRIES LOVE HIGH FRUCTOSE CORN SYRUP"
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8-08-2006 @3:45PM Miss Tenacity said... I've seen a few Heinz bottled items at my store with some of these 'customized' labels already on them.... so I wonder if it's just a promotional tool for the customizing service. Hmm.
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8-08-2006 @5:00PM Nicole Weston said... You may just have been seeing the standard bottles. The company has been selling ones with funny/cute/interesting messages for years, but this is the first time that you can create your own.
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