Heinz has a very unusual new marketing idea, offering customized labels for bottles of their products. They are not the only company to offer custom imprinting, but surely they are the only condiment company. And who would have thought that custom ketchup would be a draw in the first place?
At MyHeinz.com you can select one of five different products and add either an "everyday message" or a "custom message" to it. The everyday messages include: Happy Birthday, Happy Anniversary (would only recommend this in conjunction with another anniversary gift - like a barbecue) and Get Well Soon. The custom message can be almost anything, so get creative.
Heinz suggests that the bottles are appropriate for birthdays, anniversaries, weddings, family reunions and tailgating. We're still not sold on the anniversary idea, but those last two occasions actually seem like ketchup would be a perfect topper for them, not to mention the fact that a kid would be thrilled to see his or her name on ketchup put out at their birthday party.
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