My M&Ms is the name of the custom printed candies that M&Ms has been selling for quite some time, now. With other chocolates, such as Hershey Kissables, branching into their candy-coated niche, M&Ms is looking to expand their offerings somewhat by using their custom candies.
M&Ms plans to offer a wider-range of pre-printed candies in stores, for holidays and other occasions, to tempt buyers. To encourage larger orders of custom slogans and colors, they are also launching a plan called "My Branding." They intend to aggressively market to companies to order the customized candies in bulk, since with the company's logo printed on the shell, they would make excellent party favors or corporate gifts. They will ask make neat little reminders in stores or business if simply left out for clients to take. After oohing and aahing at the tiny, custom logos, customers will probably leave with a smile and a satisfied sweet tooth. And they might just be back for more.
Maybe more business plans should involve candy.
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