My M&Ms is the name of the custom printed candies that M&Ms has been selling for quite some time, now. With other chocolates, such as Hershey Kissables, branching into their candy-coated niche, M&Ms is looking to expand their offerings somewhat by using their custom candies.
M&Ms plans to offer a wider-range of pre-printed candies in stores, for holidays and other occasions, to tempt buyers. To encourage larger orders of custom slogans and colors, they are also launching a plan called "My Branding." They intend to aggressively market to companies to order the customized candies in bulk, since with the company's logo printed on the shell, they would make excellent party favors or corporate gifts. They will ask make neat little reminders in stores or business if simply left out for clients to take. After oohing and aahing at the tiny, custom logos, customers will probably leave with a smile and a satisfied sweet tooth. And they might just be back for more.
Maybe more business plans should involve candy.
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Reader Comments (Page 1 of 1)
8-15-2006 @ 12:12PM
jen said...
I just received an order of custom M&Ms and the quality was quite disappointing. They arrived cracked and the wording was smeared.
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8-15-2006 @ 1:58PM
MJ said...
I like the old colors of the candy have not eaten it but a few time. Just dont like the colors. Now words..Pleas bring back the old colors!! You eat with your eyes first!!
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8-31-2006 @ 1:14PM
Paulette Pixley said...
I just received my order of custom M&M's, and I was diappointed as well. The printing is not centered and some is smeared. These are so expensive that I would've expected better quality. I can never get emails returned either.
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