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We here at Slashfood have known for sometime that there was another player in the cereal restaurant game besides Cereality. The Surreal Bowl, which opened in Florida this past May, hinges its concept on allowing customers to combine sugary cereals.
Chicago-based Cereality thus far has had no problem with The Surreal Bowl. Not so for Cerealicious. The grandaddy of the breakfast restaurant sued the Canada Ohio-based copycat for trademark infringement and unfair competitive activities in franchising its business. I'm guessing the suit was prompted by Cerealicious' plans to open in the Ohio market.
Cereality just settled its federal lawsuit this week, hailing it as a victory for trademark protection. Guess this means I'll have to call my investors and tell them that Cereal Killers is a no-go.
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8-07-2006 @12:45PM Lisa Kovitz, Cereality Media Relations said... Just to clarify, the law suit was actually against an Ohio-based company, Cereals LLC, that was doing-business-as Cerealicious. Here's Cereality's statement on the matter.
http://www.prnewswire.com/news/index_mail.shtml?ACCT=104&STORY=/www/story/08-02-2006/0004408500&EDATE=
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