For years and years, the best thing about eating cold cereal in the morning was the fact that toys came in the boxes. They were tiny and cheap, but they were free and that is all that matters when kids are concerned. As sponsors moved their toys to happy meals and cereal companies began cutting costs, the free cereal toys became fewer and farther between. To delight of kids everywhere, and probably more than a few adults, Ford is reviving the tradition of toys in cereal boxes by putting 600,000 Ford Fusion Hot Wheels into boxes of Kellogg's cereal sold at Target stores. No cutting bar codes or collection box tops necessary.
Ford is, of course, trying to promote its mid-sized Fusion by appealing to families with kids. The cereals that have the cars will be Froot Loops, Apple Jacks, Frosted Flakes and Cocoa Krispies, all likely to be consumed by cartoon-watching children on Saturday morning, but the parents will be the ones reading the boxes and learning more about the car. At least, that's what Ford is hoping. The rest of us are just hoping that other companies follow suit.
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