According to findings of research from Rutgers University in New Jersey, kids' acceptance and preference of rbitter tasting foods like vegetables may not be due to external influences as previously though, but controlled by genetic variations in a gene that controls for bitter flavour. Some children and adults are especially sensitive to bitter tastes due to variations in the the TAS2R38 gene.
What does this mean? The food industry may need to pay more attention to taste and sensory qualities, and you might just have to accept that you kids won't eat that broccoli.














