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And we're not talking about diamonds. This is water that is being sold in pre-packaged "trays" to be frozen into ice.
Nicole mentioned before that pre-packaged ice cubes were hitting the market - Ice Rocks is a company out of Canada that sells water that is already packaged into "trays' that you stick in your freezer to...well, make ice.
Now another company has the same idea with a product called Aqua Ice.
In the end, it averages out to about ten cents per ice cube, but the makers aren't touting it for convenience. They say that the packaged ice tastes better because they are made from filtered or purified water. Most people, they must assume, make their "homemade ice" from tap water. Thus, they reason that people who care enough to drink bottled water should be using pre-packaged ice. But then again, I thought most people were drinking bottled water for convenience.
Oh well, if people are willing to pay $4/gallon for gas and $2/bottle for water, $0.10/cube for ice doesn't seem so bad.
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7-27-2006 @10:20AM BobMac said... Call me a little crazy, but I like this idea. My wife and I rarely use ice, so it gets old and "dry." Even fresh ice ruins your Mountain Dew because of our tap water's bad taste.
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8-03-2006 @10:39AM M. Castillo said... I agree this is a good idea. Maybe Ice Rocks is going to be the next be thing. I bet restaurants are going to buy into this market, at least the nicer ones, not so much fast food.
Everyone around here refers to them as Designer Ice Cubes, even the news rana story called Designer Ice Cubes. I personally think that has a better sound to it. But whatever, I still think it's going to be big.
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