One of the major bottle manufacturers in the UK has introduced lighter spirit bottles to reduce the amount of packaging sent to landfill.
Allied Glass has reduced the weight of glass used in its generic 70cl and 1.5l bottles. It has saved 4,788 tonnes of glass in a trial organised by Waste Resources Action Programme (Wrap), a state-sponsored body aiming to create markets for recycled materials.
The 5th highest selling blended whisky, High Commissioner, and Glen's Vodka, which I have never heard of but is apparently the third highest selling vodka in the UK, are using the bottles. They are also used for some supermarket own-label whiskies and vodkas.
Savings are made by the reduction in energy costs as less glass is used and in transportation costs as the bottles are lighter to transport.
Retailers are increasingly attempting creative ways to reduce resources wasted on packaging goods as they try to reduce their liability for landfill tax and at the same time respond to consumer demand.